ࡱ> /1,-.#`Hbjbjmm8l!P6P6P6P6d6D7D7D7D7D7888$zhT#!88888#D7D7D˦˦˦8_D7D7˦8˦˦rTݰD787 fP6ۗU Z0cz6ݥ6ݰ6ݰ,88˦88888##˦8888888P6P6 MVZU - 9. Inf>rm0siy0  :>ns0ltinq EidmYtlYri m0r:5tinqi 1. Inf>rm0siy0 EidmYtlYri m0r:5tinqinin EsusiyyYtlYri 2. Injinirinq EidmYtlYrinin EsusiyyYtlYri 3. >ns0ltinq EidmYtlYri m0r:5tinqinin EsusiyyYtlYri 1. Inf>rm0siy0 EidmYtlYri m0r:5tinqinin EsusiyyYtlYri S>n >nilli:lYr YrzindY btvl:dY cYmiyyYtin vY 0yr1-0yr1 tYsYrf0t suby5:tlYrinin inf>rm0siy0y0 tYlYb0t1 0rt1r. Inf>rm0siy0 m0ddi, YmY: vY m0liyyY r5sursl0r1nd0n Yl0vY drdnc tYr:ib 5l5m5nti :imi ist5hs0l vY :>mm5rsiy0 fY0liyyYtinin mhm r5sursun0 5vrilir. Inf>rm0siy0n1n i_lYnmYsi ilY mY_ul >l0nl0r1n s0y1n1n 0rtm0s1 mumdnyYvi tYcrbY >lmu_dur. Inf>rm0siy0 t5En>l>giy0s1 srYtlY in:i_0f 5dir. Marketinq informasiyas1n1n y0r0nm0s1 b0_ v5rir. B0z0r _Yr0itindY tYsYrrf0t1l1q suby5:tlYri t0m mstYqilli: q0z0n1rl0r, l0:in 5yni z0m0nd0 zlYrinin btn fY0liyyYtinY grY t0m mYsuliyyYt d0_1y1rl0r. QYr0rl0r1n qYbul 5dilmYsi pr>s5si Y:sYr h0ll0rd0 ris: _Yr0itindY b0_ v5rir :i, bu d0 istif0dY 5dilYn inf>rm0siy0n1n :5yfiyyYtinY vY >p5r0tivliyinY, inf>rm0siy0 EidmYtinY Esusi tYlYblYr q>yur. Bund0n b0_q0, b0z0r iqtis0diyy0t1 _Yr0itindY inf>rm0siy0 y0ln1z mhm r5surs d5yil, hYm dY qiymYtli YmtYYdir, >nu 0lm0q vY s0tm0q >l0r. , mYssisYnin fY0liyyYtinin y5ni istiq0mYtlYrini mYyyYn 5tmY: vY strateji inf>rm0siy0 tYhlili Ys0s1nd0 iqtis0di siy0sYti f>rm0l0_d1rm0q n 0l1n1r vY i_lYnilir. RYqiblYrin fY0liyyYtinin inf>rm0siy0  :Y_fiyy0t1 , b0z0r :>nyun:tur0s1n1n yrYnilmYsi tYsYrrf0t suby5:tlYrinY rYq0bYt mb0rizYsindY stnl: YldY 5tmYyY im:0n v5rirlYr. Btn l:YlYrdY inf>rm0siy0 EidmYti b0z0r1 g5ni_lYnir. B^-1n tims0l1nd0 grmY: >l0r :i, s>n onilli:dY inf>rm0siy0n1n mEtYlif nvlYrinin s0t1_1 hYcmi bir n5Y dYfY 0rtm1_d1r. Inf>rm0siy0 sYn0y5sinin in:i_0f1 ilY p0r0l5l >l0r0q inf>rm0siy0n1n s0t1_1, pr>qr0m tYmin0t1, EidmYtlYrin gstYrilmYsi vY inf>rm0siy0n1n trlmYsi ilY Yl0qYd0r >l0n inf>rm0siy0 iqtis0diyy0t1 in:i_0f 5dir. rt0 sYviyyYdYn y:sY: mYnfYYt tY min 5dildiyinY grY inf>rm0siy0 fY0liyyYtinY :0pit0l q>yulu_u d0 sYmYrYlidir. Inf>rm0siy0  tYbiYtdY, cYmiyyYtdY vY ins0n tYrYfindYn y0r0d1l0n sist5mlYrdY dvr 5dYn mYlum0tl0r1n mYcmusudur. Inf>rm0siy0 sz l0t1n dilindYn tYrcmYdY mYlum0tl0nd1rm0q, 0r0y1_ v5rmY: mYn0s1n1 if0dY 5dir. Inf>rm0siy0n1 t>pl0y1rl0r, s0El0y1rl0r, trrlYr, tYhlil vY istif0dY 5dirlYr. Bu mYqsYdlY Esusi h0z1rl0nm1_ inf>rm0siy0 t5En>l>giy0l0r1nd0n istif0dY >lunur. Inf>rm0siy0 r5sursl0r1n0 ist5hs0ld0, t5Eni:0d0, cYmiyyYtin id0rY 5dilmYsindY istif0dY >lun0n Esusi tY_:il >lunmu_ vY HM  dY 5m0l >lunmu_ inf>rm0siy0l0r 0iddir. MYssisYnin >ptim0l b0z0r mvq5yinin tYmin >lunm0s1 >nun r5surs p>t5nsi0l1n1n tYr:ib hissYsi :imi inf>rm0siy0 r5sursl0r1n1n mvcudluund0n d0 0s1l1d1r. l:Y miqy0s1nd0 inf>rm0siy0 r5sursl0r1  milli inf>rmasiy0 r5sursl0r1 s0y1l1r. l:Ynin inf>rm0siy0 r5sursl0r1 >nun 5lmi-t5Eni:i tYrYqqisini, 5lmi p>t5nsi0l1n1, iqtis0di vY str0t5ci gcn mYyyYn 5dirlYr. Inf>rm0siy0n1n t>pl0n1lm0s1, i_lYnilmYsi vY tYhlil 5dilmYsi  m0r:5tinqin mumi inf>rm0siy0  0n0liti: pr>s5sinin tYr:ib hissYsidir. Inf>rm0siy0n1n YldY 5dilmYsi id0rY5tmY mYsYlYlYrinY 0iddir, >nun Ys0s mYqsYdi isY dzgn m0r:5tinq qYr0rl0r1n1n qYbul 5dilmYsi n b0z0r pr>s5slYrinin tYhlili vY qiymYtlYndirilmYsini tYmin 5tmY:dYn ib0rYtdir. Inf>rm0siy0  b0z0r1n st>E0sti: pr>s5slYrinY E0s >l0n q5yri-mYyyYnliyin 0z0ld1lm0s1 v0sitYsidir. N>rb5rt Vin5rin szlYrinY grY: firm0n1n id0rY 5dilmYsi  inf>rm0siy0n1n fY0liyyYtY 5vrilmYsi pr>s5sidir. Inf>rm0siy0  m0r:5tinq  m5n5cm5ntin Ys0s 0lYtidir. T0n1nm1_ 0m5ri:0 0limi P.Trn5rin fi:rinY grY, inf>rm0siy0  y0ln1z >ptim0l qYr0rl0r1n qYbul 5dilmYsi n Ys0s d5yil, hYm dY rYq0bYt mb0rizYsindY zYruri str0t5ji stnly tYmin 5dYn r5sursdur. YYni inf>rm0siy0  rYq0bYt mb0rizYsinin 0lYtidir. Inf>rm0siy0  nsiyyYt f>rm0s1d1r, hYr h0ns1 bir h0disY vY y0 pr>s5s, fizi:i vY y0 hquqi _YEslYr b0rYsindY bili:lYrin YldY 5dilmYsi v0sitYsidir. M0r:5tinq inf>rm0siy0s1n0 rYqYmlYr, f0:tl0r, mYlum0tl0r, _0yiYlYr, qiymYtlYndirmYlYr vY m0r:5tinq fY0liyyYtinin tYhlili vY pr>qn>zl0_d1r1lm0s1 n zYruri >l0n digYr bilgilYr 0iddir. F0:t  inf>rm0siy0n1n Yn s0dY nvdr: bil0v0sitY m_0hidY >lun0n h0disY vY y0 _Yr0itdir. MYlum0tl0r  sist5mlY_dirilmi_, mumilY_dirilmi_ f>rm0d0 tYqdim >lun0n f0:tl0r1n bir nvdr. ^0yiYlYr  y>El0n1lm0y0n vY tYsdiq >lunm0y0n f0:tl0rd1r. QiymYtlYr  st0tisti: h5s0b0tl0r0, h5s0bl0m0l0r0, nYticYlYrY Ys0sl0n0n inf>rm0siy0d1r (qiymYtlYndirmYnin f>rm0s1  pr>qn>zdur, yYni 5lmY Ys0sl0n0n q0b0qc0d0n grmY:). RYqYmlYr  :YmiyyYt inf>rm0siy0s1n1n Y:s >lunm0s1 f>rm0s1d1r. Y5ni YmtYYnin ist5hs0l1n0 b0_l0y0r:Yn mYssisY z rYqiblYri, ist5hl0: tYlYbi vY :>nyun:tur0 YmYlY gYtirYn btn 0millYr h0qq1nd0 t0m inf>rm0siy0y0 m0li: >lm0l1d1r :i, Y:sYr tYsYrrf0t suby5:tlYrinin mY ruz q0ld11 gzlYnilmYz vYziyyYtin y0r0nm0s1 tYhl:Ysini vY risqi 0z0ld0 bilsin. >mm5rsiy0 sirrlYri tYcrbYsi gstYrir :i, rYqiblYri hYr _5ydYn YvvYl qiymYt rYq0bYti m0r0ql0nd1r1r. Firm0l0r m0r:5tinqY, tYlYbin yrYnilmYsinY vY r5:l0m0 :lli miqd0rd0 vYs0it EYrclYyirlYr. M0r:5tinq inf>rm0siy0s1n1n :mYyi ilY >nl0r t0m (E0lis) rYq0bYt _Yr0itindYn 1Em00 vY rYq0bYt b0z0r1nd0 h0:im ist5hs0l1l0r1n stnl:lYrini YldY 5tmYyY 0l1_1rl0r. Bir szlY, firm0l0r hYmi_Y z mYhsull0r1n1n qiymYtlYrinin 0_01 d_mYsindYn 5htiy0t 5dYrY:, q5yri-qiymYt rYq0bYtinY sYy gstYrirlYr. Btn 0p0r1c1 l:YlYrdY :>nyun:tur0n1n yrYnilmYsi n zYruri >l0n gstYricilYrin by: Y:sYriyyYti Ys0sYn 0yl1q st0tisti: s>ru :it0bl0r1nd0 nY_r >lunur. Bu nY_rlYrdY iqtis0diyy0t1n mEtYlif s0hYlYrindY:i vYziyyYt, 0yr1-0yr1 YmtYYlYrin ist5hs0l1, YmY: h0qq1 sYviyyYsi h0qq1nd0 mY lum0tl0rl0 y0n0_1 t>pd0ns0t1_ vY pYr0:YndYs0t1_, d0Eili vY E0rici tic0rYt qiymYtlYri ind5:slYri dY z Y:sini t0p1r. p0r1c1 st0tisti: s>ru :it0bl0r1 vY bll5t5nlYri 0r0s1nd0 B^-nin Tic0rYt N0zirliyi tYrYfindYn nY_r 5dilYn 0yl1q bll5t5n   Survey of Current Business (mumtYsYrrf0t :>nyun:tur0s1nd0:1 dYyi_i:li:lYri vY mEtYlif YmtYY b0z0rl0r1nd0:1 vYziyyYti E0r0:t5rizY 5dYn mYlum0tl0r v5rilir), Y0p>niy0 B0n:1n1n St0tisti:0 D5p0rt0m5ntinin nY_r 5tdiyi 0yl1q bll5t5n   Economic Statistics Monthly (sYn0y5 ist5hs0l1 ind5:slYri, YmY: h0qq1 ind5:slYri, d0Eili vY E0rici tic0rYt qiymYtlYri ind5:slYri, mY_ulluq sYviyyYsi h0qq1nd0 mYlum0tl0r vY s. nY_r 5dilir), By: Brit0niy0 MrY:Yzi St0tisti:0 Id0rYsi tYrYfindYn bur0E1l0n 0yl1q bll5t5n   Monthly Digest of Statistics (0yr1-0yr1 YmtYY qrupl0r1 zrY ist5hs0l hYcmi h0qq1nd0, qiymYtlYr, pul-:r5dit sf5r0s1 gstYricilYri vY s. h0qq1nd0 mYlum0tl0r v5rilir), lm0niy0 DvlYt St0tisti:0 Id0rYsi tYrYfindYn bur0E1l0n 0yl1q bll5t5n   Wirschaft and Statistic (t>pd0ns0t1_, pYr0:YndYs0t1_ vY E0rici tic0rYt dvriyyYsi, YmtYYlYrin qiymYtlYri vY qiymYt ind5:slYri, mEtYlif s0hYlYrdY mYhsul bur0E1l1_1 vY s. h0qqq1nd0 mYlum0tl0r v5rilir) d0h0 >E fYrqlYnirlYr. St0tisti: mY lum0tl0rd0n Yl0vY mEtYlif mumiqtis0di vY s0hYvi YdYbiyy0td0n d0 istif0dY >lunur. Bu, mEtYlif mYq0lYlYrdYn, 0yr1-0yr1 l:YlYrin vY btn dny0n1n mumiqtis0di pr>bl5mlYri zrY icm0ld0n, YmtYY b0z0rl0r1n1n :>nyun:tur0s1, YmtYY vY f>nd birj0l0r1n1n :>tir>v:0l0r1 h0qq1nd0 inf>rm0siy0d0n, sYhmd0r _ir:YtlYrin fY0liyyYti h0qq1nd0 h5s0b0tl0rd0n ib0rYtdir. D5mY: >l0r :i, btn firm0l0r h5s0b0t ilindY ist5hs0l fY0liyyYtinin y5:unl0r1n1 Y:s 5tdirYn h5s0b0tl0r, b0l0nsl0r, :0t0l>ql0r bur0E1rl0r. H5s0b0t sYnYdlYrindY m0liyyY vYziyyYti i_1ql0nd1r1l1r vY p5rsp5:tiv dvr qiymYtlYndirilir. BirlY_mi_ MillYtlYr TY_:il0t1n1n (BMT-nin) >Es0yl1 b5ynYlE0lq vY r5gi>n0l tYsis0tl0r1 d0 mEtYlif bll5t5nlYr nY_r 5dirlYr. Mis0l >l0r0q, BMT-nin St0tisti:0 Id0rYsi tYrYfindYn bur0E1l0n, mhm :>nyun:tur0  qiymYt inf>rm0siy0s1n1 Y:s 5tdirYn 0yl1q vY illi: bll5t5nlYri gstYrmY: >l0r. B5ynYlE0lq V0lyut0 F>ndunun (BVF) 0yl1q nY_rlYrindY zv l:YlYrin v0lyut0 vYziyyYtini E0r0:t5rizY 5dYn mYlum0tl0r, tYdiyyY b0l0nsl0r1, u>t f0izi dYrYcYlYri z Y:sini t0p1r. BMT-nin Yrz0q vY :Ynd tYsYrrf0t1 tY_:il0t1 znn rbl: bll5t5nindY Yrz0q vY :Ynd tYsYrrf0t1 YmtYYlYrinin ist5hs0l1 vY ist5hl0:1, qiymYtlYri vY >nl0rl0 b5ynYlE0lq tic0rYt h0qq1nd0 mY lum0tl0r1 nY_r 5dir. vr>p0 Iqtis0di Birliyi (IB) hYr 0y  mumi b0z0r l:YlYrindY :>nyun:tur0n1n vYziyyYti h0qq1nd0 st0tisti: mYlum0tl0r1 Y:s 5tdirYn bll5t5n bur0E1r. Pr0:ti:i 5htiy0cl0r n mEtYlif YmtYY b0z0rl0r1nd0 dYyi_i:li:lYri Y:s 5tdirYn milli nY_rlYr Esusi YhYmiyyYtY m0li:dir. B5ynYlE0lq vY r5gi>n0l nY_rlYr >p5r0tivliyin >lm0m0s1n0 vY v5rilYn inf>rm0siy0n1n c0ri dvrdYn g5ri q0lm0s1n0 grY Ytinli: Y:irlYr. Bununl0 bYr0bYr ist5hs0l vY tic0rYtin in:i_0f1 m5yllYrinin 0_:0r 5dilmYsi vY 0yr1-0yr1 l:YlYr zrY 0n0l>ji mY lum0tl0r1n mq0yisYsi n >nl0r _bhYsiz :i, y:sY: dYyYrY m0li:dirlYr. M0r:5tinq tYdqiq0tl0r1 n y5rli (milli) mYnbYlYrY gYldi:dY isY q5yd 5tmY: zYruridir :i, s0hYlYrin vY btvl:dY E0lq tYsYrrf0t1n1n iqtis0di fY0liyyYtinin mEtYlif tYrYflYri h0qq1nd0 rYsmi mYlum0tl0r zYrb0yc0n R5spubli:0s1n1n MYr:Yzi St0tisti:0 Id0rYsi tYrYfindYn bur0E1l0n st0tisti: mYcmuYlYrdY nY_r 5dilir. NY_rlYrdY z Y:sini t0pm1_ mY lum0tl0r1n b0_l1c0 0t1_m0m0zl11 >nl0r1n mYhdudluu vY n0t0m0m >lm0s1d1r. MYssisY t5z-t5z  :>mm5rsiy0 sirri nY istin0d 5dYrY: z mYhsulunun ist5hs0l1 vY s0t1_1 _Yr0iti b0rYdY mY lum0t v5rmir. B5lY h0ll0rd0 mEtYlif d>l0y1 gstYricilYr mvcud b>_luu d>ldur0 bilYr. B0zz5l R.D, >:> vY D.F, Br0un R.V  M0r:5tinqdY inf>rm0siy0 vY risq :it0b1nd0 gstYrirlYr :i, >ptim0l qYr0r n r5s5pt s0dYdir: 90% inf>rm0siy0 + 10% ruh. QiymYt zrY iqtis0d1n1n ist5d0d1, qiymYt sYviyyYsi ilY b0l1 zYruri qYr0r1 dzgn vY v0Et1nd0 qYbul 5tmY: b0c0r11, >nun z mYssisYsini minimum risqY mYruz q>y0r0q istYnilYn 0nd0 mvcud vY hYtt0 >lm0y0n m0r:5tinq inf>rm0siy0s1nd0n istif0dY q0biliyyYtindYn 0s1l1d1r. DYyi_:Yn b0z0r _Yr0itindY hYr bir mYssisY z ist5hs0l-s0t1_ fY0liyyYtindY mEtYlif nv inf>rm0siy0l0rd0n istif0dY 5dir. MYssisYnin m0r:5tinq fY0liyyYtinin hYy0t0 :5irilmYsi ilY b0l1 inf>rm0siy0l0r1n sp5sifi: EsusiyyYtlYri mvcuddur. Bu EsusiyyYtlYrY 0_01d0:1l0r1 0id 5tmY: >l0r: -mYssisYnin m0r:5tinq fY0liyyYtinin hYy0t0 :5irilmYsi n zYruri >l0n inf>rm0siy0l0r1n hYcmi :if0yYt qYdYr by:dr, >n0 grY dY inf>rm0siy0l0r1n sist5mlY_dirilmYsi vY >nl0r1n y11lm0s1n1n 0d5:v0t q0yd0l0r1 tYlYb 5dilir; - m0r:5tinq fY0liyyYtinin hYy0t0 :5irilmYsi n inf>rm0siy0l0r1n YldY 5dilmYsi vY 5vrilmYsi tsi:llYri mYyyYn z0m0n int5rv0l1nd0 dYfYlYrlY tY:r0r 5dilir; b0z0r situ0siy0s1 h0qq1nd0 bilgilYr vY mYlum0tl0r srYtlY :hnYldiyinY grY b0z0r1 E0r0:t5rizY 5dYn inf>rm0siy0l0r1n y5nidYn t>pl0n1lm0s1 vY i_lYnilmYsi l0z1m gYlir; inf>rm0siy0n1n YldY 5dilmYsi vY 5vrilmYsi tsi:llYrinin tY:r0rl0nm0s1, hYm dY 5lmi-t5Eni:i tYrYqqinin tYsiri nYticYsindY inf>rm0siy0n1n din0mi: >l0r0q y5nilY_mYsi ilY Yl0qYd0rd1r; - inf>rm0siy0l0r1n YldY 5dilmYsi mYnbYlYri >Edur, >n0 grY dY >nl0r1n y11lm0s1 Ytinli:lYrlY m_0yiYt 5dilir, m0r:5tinq fY0liyyYtini hYy0t0 :5irmY: n inf>rm0siy0 mYnbYlYrinY h5 dY hYmi_Y (mntYzYm _Y:ildY) mr0ciYt 5tmY im:0n1 >lmur; -m0r:5tinq fY0liyyYtinin hYy0t0 :5irilmYsi n tYlYb >lun0n inf>rm0siy0l0r iYrisindY :5yfiyyYt E0r0:t5risti:0l1 inf>rm0siy0l0r1n Esusi Y:isi :if0yYt qYdYr y:sY:dir, bu d0 inf>rm0siy0n1n zYif stru:turl0_m0s1n0 dYl0lYt 5dir vY hYmin inf>rm0siy0l0r1n y11lm0s1 vY tYhlili pr>s5sinin Ytin >lduunu gstYrir. M0r:5tinq inf>rm0siy0l0r1n1n Ys0s E0ssYlYrinY g5rY:li:, 0:tu0ll1q, t0ml1q, r5l5v0ntl1q, mq0yisY >lun0 bilmY: im:0n1, Yly5tYrlili:, qYn0Ytlili: 0iddir. Inf>rm0siy0n1n g5rY:liyi  >nun tYdqiq0t >by5:tini vY y0 pr>s5sini tYhrif 5tmYdYn Y:s 5tdirmYsidir. Inf>rm0siy0n1n 0:tu0ll11  >nun m0r:5tinq mhitinin vYziyyYtini hYr 0n r50l Y:s 5tdirmYsi ilY mYyyYn 5dilir. Inf>rm0siy0n1n t0ml11  m0r:5tinq inf>rm0siy0s1 qYr0r qYbulu b0E1m1nd0n :if0yYt qYdYr t0m >lm0l1, m0r:5tinq mhitinin vYziyyYtinY vY in:i_0f1n0 tYsir 5dYn 0millYri y0E_1 Y:s 5tdirmYlidir. Inf>rm0siy0n1n r5l5v0ntl11  inf>rm0siy0n1n tYdqiq0t1n pr>bl5minY uyun >lm0s1n1 gstYrir, tYdqiq0t >by5:tinin vY y0 pr>s5sinin pr>bl5mli hissYsinY 0id >l0n mYlum0tl0r tYlYb >lun0n _Y:ildY 0l1nm0l1d1r. Inf>rm0siy0n1n mq0yisY >lun0 bilmY: E0ssYsi  tYdqiq0t >by5:tinin 5yniliyini vY qYbul 5dilmi_ gstYricilYr Ys0s1nd0 m0r:5tinq fY0liyyYtinY d0ir mYlum0tl0r1n vY E0r0:t5risti:0l0r1n mq0yisY >lunm0 im:0nl0r1n0 m0li: >lm0l0r1n1 Y:s 5tdirir. Inf>rm0siy0n1n qYbul 5dilY bilYn _Y:ilY m0li: >lm0s1  inf>rm0siy0 istif0dYilYr n b0_0 d_lYn >lm0l1, >nd0n istif0dY 5dYn suby5:tlYrY mn0sib d0_1y1c1l0rd0 0nl0_1l0n _Y:ildY tYqdim >lunm0l1d1r. Inf>rm0siy0n1n qYn0Ytliliyi  inf>rm0siy0n1n YldY >lunm0s1n0 vY >nun 5m0l1n0 Y:ilYn EYrclYr >nun istif0dYsindYn 0l1n0n nYticYlYrdYn >E >lm0m0l1d1r. M0r:5tinq inf>rm0siy0s1n1n tY_Y::lnn s>n, bil0v0sitY vY 0r0l1q mYqsYdlYrini fYrqlYndirirlYr. M0r:5tinq inf>rm0siy0s1n1n f>rm0l0_d1r1lm0s1n1n s>n mYqsYdi  b0z0r pr>s5slYrinin vY h0disYlYrinin E0r0:t5risti:0s1n1 tYmin 5tmY:, b0z0r1n in:i_0f1 tYm0yllYrini vY q0nun0uyunluql0r1n1 0_:0r 5tmY:, firm0n1n b0z0r mvq5yini qiymYtlYndirmY:dir. Btn bunl0r id0rY5tmY qYr0rl0r1n1n qYbul 5dilmYsi n zYrurYt :Ysb 5dir. Bil0v0sitY mYqsYd  t>pl0n1l0n inf>rm0siy0n1 5lY sist5mlY_dirmY: vY stru:turl0_d1rm0qd1r :i, >, tYhlil vY pr>qn>z n y0r0rl1 >lsun vY 0n0liti:lYrY dzgn nYticYlYr vY tvsiyyYlYr v5rmYyY im:0n y0r0ts1n. r0l1q mYqsYd isY - mYssisYnin rYhbYrliyinin vizu0l b0E1_1 vY qiymYtlYndirmYni hYy0t0 :5irmYsi n t>pl0nm1_ mYlum0tl0r1n y>El0n1lm0s1 vY qrupl0_d1r1lm0s1d1r; bu z0m0n intuisiy0y0 Ys0sl0n0n tYcili qYr0rl0r qYbul 5dilY bilYr. Bu mYqsYddYn Ys0sYn m0r:5tinq tYhlilindY qYn0Yt 5tmYyY 0l1_0n :ii: mYssisYlYr istif0dY 5dir, bu z0m0n 0p0r1l0n tYdqiq0tl0r :5yfiyyYt, tYsviri qiymYtlYndirmYlYrY Ys0sl0n1r vY >nl0r1n g5ni_ tYtbiq 5dilmYsi tvsiyyY 5dilmir. HYr mYqsYd v0Et0 qYn0Yt 5tmY: n :>mbinYlY_dirilY bilYr: t>pl0n1lm1_ vY y>El0n1lm1_ inf>rm0siy0 >p5r0tiv _Y:ildY qiymYtlYndirilir vY int5rpr5t0siy0 5dilir vY 5yni z0m0nd0 str0t5ji tYhlilin 0p0r1lm0s1 n mtYEYssislYrY trlr. M0r:5tinq inf>rm0siy0s1 EidmYtlYri b0z0r1n1n f>rm0l0_m0s1 %% Ysrin 60-c1 illYrindYn b0_l0y1r. 60-c1 illYrin >rt0l0r1n0 qYdYr b0z0r1n Ys0s tYchiz0t1l0r1 :imi EYbYr EidmYtlYri vY dvri mYtbu0t 0g5ntli:lYri 1E1_ 5dirdilYr. S>nr0d0n bu b0z0r0 b0n:l0r1n, mEtYlif 5lmi-t5Eni:i cYmiyyYtlYrin vY tYhsil mYssisYlYrinin inf>rm0siy0 EidmYtlYri d0Eil >ldul0r. 70-ci illYrin YvvYlindY 5lmi-t5Eni:i, 0:0d5mi:, dvlYt tY_:il0tl0r1 vY tYhsil mYssisYlYri ilY s1E Yl0qYdY >l0n iri inf>rm0siy0 EidmYtlYri tYrYfindYn il: mYlum0tl0r b0z0l0r1 f>rm0l0_d1r1lm00 b0_l0d1. 70-ci illYrin >rt0l0r1nd0n b0z0rd0 tY:lif >lun0n inf>rm0siy0 EidmYtlYrinin Yn v0cib nvlYrinY m0r:5tinq, :>mm5rsiy0-tic0rYt, st0tisti: vY p5_Y:0r inf>rm0siy0l0r1 5htiv0 5dYn mYlum0tl0r b0z0l0r1 0id >lundu. Inf>rm0siy0 fY0liyyYtindY h5s0bl0m0 t5Eni:0s1n1n tYtbiqi vY milli vY b5ynYlE0lq Yl0qY :0n0ll0r1 vY inf>rm0siy0 _YbY:YlYri v0sitYsilY mYlum0tl0r b0z0l0r1n1 uz0q mYs0fYdYn YldY 5tmY: im:0n1 inf>rm0siy0 mYhsull0r1n1n vY EidmYtlYrinin s0t1_ hYcminin srYtlY y:sYlmYsinY sYbYb >ldu. >mpt5rlYr tYtbiq >lun0n il: v0Etl0rd0 btn h5s0bl0m0l0r vY tYhlillYr bil0v0sitY h5s0bl0m0 mYr:YzlYrindY 0p0r1l1rd1. Uz0q r0y>nl0r1n istif0dYilYri :>mpt5rlYrdYn >p5r0tiv inf>rm0siy0 YldY 5dY bilmirdilYr. T5rmin0ll0r1n :>mpt5r Yl0qY :0n0ll0r1 ilY birlY_dirilmYsi vY fYrdi :>mpt5rlYrin g5ni_ y0y1lm0s1n1n nYtijYsindY uz0qd0 y5rlY_Yn istif0dYilYr >p5r0tiv inf>rm0siy0 EidmYtlYrini YldY 5tmY: im:0n1n1 q0z0nd1l0r. Y5ni inf>rm0siy0 t5En>l>giy0l0r1n1n :mYyilY mYlum0tl0r b0z0l0r1n0 d0Eil >lm0q, mYlum0tl0r1 5l5:tr>n p>t v0sitYsilY trmY:, 0b>n5ntlYrlY fYrdi Yl0qYlYr qurm0q, uz0q mYs0fYdY y5rlY_Yr:Yn i_gz0r icl0sl0r vY :>nfr0nsl0r :5irmY: mm:n >ldu. H0l-h0z1rd0 inf>rm0siy0 EidmYtlYri b0z0r1 inf>rm0siy0 EidmYtlYrinin s0t1_1 vY 0l1_1 zrY iqtis0di, hquqi vY tY_:il0ti mn0sibYtlYrin mYcmusund0n ib0rYtdir. M0r:5tinq inf>rm0siy0s1 EidmYtlYri b0z0r1n1n Ys0s i_tir0:1l0r1 0_01d0:1l0rd1r: - inf>rm0siy0 EidmYtlYri b0z0r1n1n ist5hl0:1l0r1. Ist5hl0:1l0r inf>rm0siy0 EidmYtlYrinin :mYyilY hYll >lun0n mYsYlYlYrin mEtYlifliyi ilY fYrqlYnirlYr. MYsYlYlYrin :>mm5rsiy0l0_d1r1lm0s1 sYviyyYsinY grY >nl0r1 _Yrti >l0r0q i:i qrup0 blmY: >l0r: - 0limlYr, tYdqiq0t1l0r, mhYndis-t5Eni:i i_ilYri; - i_gz0r dny0n1n nm0yYndYlYri. Ist5hl0:1l0r1n i:inci qrupu y:sY: 0l1c1l1q q0biliyyYti vY 0n0liti:, istif0dY n h0z1r >l0n inf>rm0siy0y0 y:sY: tYlYblYri ilY fYrqlYnirlYr. H0l-h0z1rd0 inf>rm0siy0 mYhsulunun s0t1_1n1n 70%-dYn >Eu i_gz0r dny0n1n nm0yYndYlYri, tr0nsmilli _ir:YtlYrin m0r:5tinq EidmYtlYri, m0liyyY _ir:YtlYrinin p0y1n0 d_r. Ist5hl0:1l0r1, mYlum0tl0r b0z0s1n1n istif0dY 5dilmYsi nqt5yi nYzYrindYn, i:i :0t5q>riy0y0 0y1rm0q >l0r: - inf>rm0siy0n1 bil0v0sitY mYssisYnin m0r:5tinq mYsYlYlYrinin hYlli n istif0dY 5dYn ist5hl0:1l0r; - mYlum0tl0r b0z0s1n1 :>mm5rsiy0 inf>rm0siy0 EidmYtinin tY_:ili n istif0dY 5dYn ist5hl0:1l0r. l1c1l0r1n ist5hs0l1-firm0y0 vY mYhsulun ist5hl0: EsusiyyYtlYrinY >l0n inf>rm0siy0 tYlYb0tl0r1n1n yrYnilmYsi  inf>rm0siy0 bizn5sinin firm0n1n m0r:5tinq fY0liyyYtinin istiq0mYtini mYyyYn 5dYn Ys0s 0millYrindYn biridir. - Inf>rm0siy0 EidmYtlYri b0z0r1n1n tYchiz0t1l0r1. B0z0rd0 Ys0s tYchiz0t1l0r :imi :tlYvi inf>rm0siy0 v0sitYlYri (qYz5tlYr, curn0ll0r, t5l5viziy0, r0di> vY s.), mYlum0tl0r b0z0s1n1n mYr:Yzi  g5n5r0t>ru >l0n mYssisYlYr, mYlum0tl0r b0z0s1 Ys0s1nd0 inf>rm0siy0n1 bl_drYn mYr:YzlYr, mYlum0tl0r1n trlmYsi vY t5l5:>mmuni:0siy0 EidmYtlYri, inf>rm0siy0 br>:5rlYri 1E1_ 5dir. TYchiz0t1l0r inf>rm0siy0 mYhsulunu firm0l0r1n h5s0b0tl0r1, pr5ss-:>nfr0nsl0r vY brifinqlYr, inf>rm0siy0 :>mpt5r _YbY:YlYri, 5lmi-t5Eni:i :>nfr0nsl0r1n nYtijYlYrinY grY h5s0b0tl0r, bll5t5nlYr, birc0 :>mitYlYrinin, t5nd5r :>missiy0l0r1n1n, p5_Y:0r ittif0q vY 0ss>si0siy0l0r1n h5s0b0tl0r1, 0p0r1c1 birc0l0r1n listinqlYri, iri sYn0y5 vY tic0rYt firm0l0r1n1n pr0ys- vYrYqYlYri, r5:l0m 5l0nl0r1, st0tisti: t>plul0r, sYrgi vY y0rm0r:0l0r1n nYticYlYrinY hYsr >lunmu_ h5s0b0tl0r _Y:lindY b0z0r0 tYqdim 5dirlYr. M0r:5tinq inf>rm0siy0s1 b0z0r1 0_01d0:1 Ys0s s5:t>rl0r ilY tYmsil 5dilir: -iqtis0di inf>rm0siy0 s5:t>ru; -birj0 vY m0liyyY inf>rm0siy0s1 s5:t>ru; -p5_Y:0r vY 5lmi-t5Eni:i inf>rm0siy0; -:>mm5rsiy0 inf>rm0siy0s1; -st0tisti: inf>rm0siy0; -t5l5:>mmuni:0siy0 _YbY:YlYri; -mYssisYlYrin E0rici  iqtis0di fY0liyyYtinin inf>rm0siy0 tYmin0t1; -:tlYvi-ist5hl0: inf>rm0siy0s1; -m0r:5tinq inf>rm0siy0s1. Bu s5:t>rl0rd0n hYr birinin znYmYEsus EsusiyyYtlYri mvcuddur. M0r:5tinq inf>rm0siy0s1 b0z0r1n1n Ys0s s5:t>rl0r1n1n tYsviri 0_01d0:1 cYdvYldY v5rilmi_dir. CYdvYl 8.1 M0r:5tinq inf>rm0siy0s1 b0z0r1n1n Ys0s s5:t>rl0r1n1n tYsviri S5:t>r%0r0:t5risti:0l1nm0 mYnbYlYri vY tYqdim 5tmY f>rm0l0r1Iqtis0di inf>rm0siy0p5r0tiv vY mYlum0t tipli iqtis0di inf>rm0siy0, 0n0liti: iqtis0di ijm0ll0rs0s tYqdim0t f>rm0s1  p5_Y:0r mYlum0tl0r b0n:l0r1 vY b0z0l0r1, nY_r >lun0n s>r0q :it0b0l0r1d1r Birj0 vY m0liyyyY inf>rm0siy0s1QiymYtli :01zl0r1n :>tir>v:0s1, v0lyut0 :ursl0r1, inv5stisiy0l0r b0rYsindY inf>rm0siy0%susi birj0 vY m0liyyY inf>rm0siy0s1 EidmYtlYri, br>:5r _ir:YtlYri, b0n:l0r tYrYfindYn tYqdim 5dilirP5_Y:0r vY 5lmi-t5Eni:i inf>rm0siy0MtYEYssislYr n p5_Yrtv:    ʸnbO$hwhO ICJOJQJaJmH sH hwhO I5CJaJ(hwhO I5B*CJOJQJaJphhwhO I5CJOJQJaJ'hwhO I5CJOJQJaJmH sH !hw5CJOJQJaJmH sH "hwhO I5;CJaJmH sH "hwhO I5;CJOJQJaJ*hwhO I5;CJOJQJaJmH sH hwhO I5;CJaJtv:  ^#&(())B++$Vd`Va$gdw$d`a$gdw$d`a$gdw$Vd`Va$gdwH  " , . T V x z \^##&&(((())))@+B+++1144x=z=T@V@B B\D^DEEXGZGHHKKbNdNPPThwhO I5CJOJQJaJ$hwhO ICJOJQJaJmH sH hwhO ICJOJQJaJQ+14z=V@ B^DEZGHKdNPTFVX[]D`va@bcd.f hi$Vd`Va$gdw$d`a$gdwTTDVFVXX[[]]B`D`tava>b@bccdd,f.f h hiijj,s.suuwwVyXyzzdfLN*,&(؆چNP"$|~prjl>@ܕޕBD LNRhwhO ICJOJQJaJhwhO I5CJOJQJaJWij.suwXyzfN,(چP$~rl@ޕD$Vd`Va$gdw N֘PR`~ҙ$d$Ifa$gdw$Vd`Va$gdw$Vd`Va$gdw$Vd`Va$gdw RҙԙXZ\TV "$jlжҶַطHJ*,68468:ĵ(hwhO I5B*CJOJQJaJph%hwhO IB*CJOJQJaJphhwhO ICJOJQJaJhwhO I5CJOJQJaJUhwhO I5CJOJQJaJhwhO ICJaJhwhO ICJOJQJaJ2ҙԙZn]LL$d$Ifa$gdw$d$Ifa$gdwkd$$IflF$G  t06    44 laytO IZ\V"n]LL$d$Ifa$gdw$d$Ifa$gdwkd$$IflF$G  t06    44 laytO I"$lҶn]LL$d$Ifa$gdw$d$Ifa$gdwkd\$$IflF$G  t06    44 laytO I:0r inf>rm0siy0, 5lmi-t5Eni:i inf>rm0siy0, 5lmin fund0m5nt0l vY tYtbiqi s0hYlYrinY 0id mYlum0tl0r DvlYt EidmYtlYri, mEtYlif :>mm5rsiy0 tY_:il0tl0r1, 5lmi-tYdqiq0t tY_:il0tl0r1 tYrYfindYn tYqdim 5dilir>mm5rsiy0 inf>rm0siy0s1^ir:YtlYr, firm0l0r, :>rp>r0siy0l0r, >nl0r1n i_ istiq0mYtlYri vY ist5hs0l 5tdi:lYri mYhsul, m0liyyY vYziyyYti, i_gz0r Yl0qYlYri, s0zi_lYr, iqtis0diyy0t vY bizn5s s0hYsindY i_gz0r EYbYrlYr b0rYsindY inf>rm0siy0l5:tr>n mYlum0tl0r b0z0s1 vY y0 dvri nY_rlYr _Y:lindY tYqdim 5dilirSt0tisti: inf>rm0siy0^ir:YtlYrin, b0n:l0r1n s0y1 zrY mYyyYn b0z0rl0r vY Yr0zilYr zrY h5s0bl0n0n gstYrijilYr0p vY 5l5:tr>n _Y:ildY dvlYt st0tisti: EidmYtlYri tYrYfindYn st0tisti: mYlum0tl0r t>plusu _Y:lindY tYqdim >lunurtlYvi vY ist5hl0: inf>rm0siy0s1G5ni_ ist5hl0:1 d0irYsi n nYzYrdY tutulmu_ inf>rm0siy0, mYsYlYn, EYbYrlYr EidmYtinin, dvri mYtbu0t 0g5ntli:lYrinin inf>rm0siy0s1tlYvi inf>rm0siy0 v0sitYlYri, t5l5:>mmuni:0siy0 _YbY:YlYri, :tlYvi ist5hl0:1 n nYzYrdY tutulmu_ mEtYlif s>ru nY_rlYri Dny0d0 Yn >E t0n1nm1_ inf>rm0siy0 s0t1c1l0r1 - Questel-Orbit vYLexis-Nexis firm0l0r1d1r. MYsYlYn, Questel-Orbitin btn dny0 zrY 40000-dYn 0rt1n 0bunYisi v0r, bu firm0 Ys0sYn int5ll5:tu0l ml:iyyYt vY bizn5s s0hYsindY mYlum0tl0r tYqdim 5dir. MEtYlif m0r:5tinq inf>rm0siy0s1n1n t>pl0nm0s1nd0 Internet, Infonet, Tymnet, Sprintnet, IBIS, EDGAR, NSFnet, EVnet :imi t5l5:>mmuni:0siy0 _YbY:YlYri by: r>l >yn0y1r. Bunl0rd0n Yn t0n1nm1_1 vY srYtlY in:i_0f 5dYni Int5rn5t _YbY:Ysidir. Int5rn5tin v0sitYsilY mEtYlif bili: s0hYlYri zrY mYlum0tl0r1, mYlum0tl0r b0z0s1n1, t5Eni:i sYnYdlYri, rYqiblYr h0qq1nd0 inf>rm0siy0n1, b0z0r1n vYziyyYti h0qq1nd0 mYlum0t1, m0:r>iqtis0di gstYricilYri, m0r:5tinq tYdqiq0tl0r1n1n nYticYlYrini vY s. YldY 5tmY: >l0r. 2. Injinirinq EidmYtlYrinin EsusiyyYtlYri 0njinirinq tipli EidmYtlYr %% Ysrin 60-c1 illYrindY in:i_0f 5tmi_ l:YlYrdY tY_Y::l 5tmi_ vY h0l-h0z1rd0 g5ni_ istif0dY >lunurl0r. 0njinirinq EidmYtlYri b0z0r1n1n y0r0nm0s1 vY in:i_0f1n1 _YrtlYndirYn Ys0s 0millYrdYn biri dY  mYssisYnin Ys0s f>ndl0r1n0 q>yul0n inv5stisiy0l0r1n 5ff5:tivliyinin y:sYldilmYsinin zYrurYtidir. Y:sY: ixtisasla_m0y0 m0li: mtYEYssislYrY grY rYq0bYt mb0rizYsinin gclYnmYsi y5ni id0rY5tmY  mYslYhYt EidmYt nvnn m5yd0n0 gYlmYsi ilY , yYni injinirinq EidmYtinin nYticYlYndi. 0njinirinq EidmYtlYri  :>mm5rsiy0 Ys0s1nd0 hYy0t0 :5irilYn EidmYt nvlYridir, bu EidmYtlYrY ist5hs0l1n tY_:ilinin t5Eni:i vY iqtis0di im:0nl0r1n1n qiymYtlYndirilmYsi d0Eildir. 0njinirinq EidmYtlYri r0y>n vY s0hYlYrin tYsYrrf0t in:i_0f1 zrY pl0nl0r1n h0z1rl0nm0s1 vY sYn0y5 vY digYr >by5:tlYrin l0yihYlYndirilmYsi zrY mhYndis-t5Eni:i mYslYhYtlYrinin 0p0r1lm0s1, 5lYjY dY h0z1rl0nm1_ pl0n vY l0yihYlYr zrY mhYndis ti:inti i_lYrinin (>by5:tin ti:intisi, 0v0d0nl11n 0td1r1lm0s1, qur0_d1r1lm0s1 vY istism0r0 v5rilmYsi) hYy0t0 :5irilmYsi ilY b0l1 >l0n iqtis0di  mYslYhYt i_lYrinin 0p0r1lm0s1 ilY Yl0qYd0rd1r. Ist5hs0l fY0liyyYtinin Esusi nv :imi injinirinq >nu digYr EidmYt nvlYrindYn fYrqlYndirYn sp5sifi: EsusiyyYtlYrY m0li:dir. 0njinirinqin birinci fYrqliliyi  >nun ist5hs0l tYyin0tl1 EidmYtlYrin f>rm0s1 :imi 1E1_ 5tmYsidir. Incinirinq bil0v0sitY mYhsulun m0ddi f>rm0s1nd0 d5yil, hYr-h0ns1 bir f0yd0l1 5ff5:t :imi tYjYssm 5dir. Bu f0yd0l1 5ff5:tin bYzi h0ll0rd0 m0ddi 0p0r1j1s1 (l0yihY vY t5Eni:i sYnYdlYr) >l0 bilYr, bYzi h0ll0rd0 isY m0ddi 0p0r1j1y0 5htiy0j duyulmur (mtYEYssislYrin tYhsillYndirilmYsi vY y0 >by5:tin ti:intisi pr>s5sinin id0rY 5dilmYsi). 0njinirinq EidmYtlYrinin i:inci EsusiyyYti  >nl0r1n m0ddi dYyYrlYrin vY EidmYtlYrin ist5hs0l1 vY r50lla_d1r1im0s1n1n h0z1rl0nm0s1 vY tYmin 5dilmYsi ilY s1E Yl0qYdY >lm0s1d1r. Q5yri-ist5hs0l E0r0:t5rli EidmYtlYr 0njinirinqin tYr:ibinY d0Eil >lmur. Bu EsusiyyYt injinirinqi s>n ist5hl0:, m0liyyY vY tic0rYt sf5r0s1n1n EidmYtlYrindYn fYrqlYndirir. nj EsusiyyYt injinirinqin n>u-h0u, lis5nziy0l0r vY t5En>l>giy0 s0hYsindY digYr bili: f>rm0l0r1n1n y0r0d1lm0s1 vY s0t1_1nd0n fYrqlYndirYn cYhYtdir. Bu EsusiyyYt >nd0n ib0rYtdir :i, incinirinq EidmYtlYri tY:r0r ist5hs0l >lun0 bilYr, n>u-E0u vY lis5nziy0l0r1n s0t1_1 isY  y5ni bili:lYrin s0t1_1 ilY b0l1d1r, bu bili:lYrY bir vY y0 mYhdud s0yd0 s0t1c1l0r yiyYlYnY bilYrlYr. TYcrbYlYr gstYrir :i, EidmYtlYrin ist5hs0l1 pr>s5sinY y:sY: ixtisasl1 mtYEYssislYrin jYlb >lunm0s1 >by5:tin istism0r0 v5rilmYsi mddYtinin m0:simum 0z0ld1lm0s1n0 vY :0pit0l1n q0yt0r1lm0s1n1 srYtlYndirmYyY im:0n v5rir. n Ylv5ri_li :imi mhYndis-mYslYhYt firm0l0r1n1n mtYEYssislYrinin YmYyindYn istif0dY 5tmY: mYqsYdYuyundur. Bu mtYEYssislYr vY y0 EidmYt tYchiz0t1l0r1 0_01d0:1 i_lYri y5rinY y5tirmYyY :mY: 5dirlYr: -l0yihYlYrin hYy0t0 :5irilmYsi mddYtini q1s0ltm00; -zYruri inv5stisiy0l0r1n hYcmini 0z0ltm00; -mYhsulun v0hidinY Y:ilYn ist5hs0l EYrclYrini 0_01 s0m00; - q1s0 mddYt YrzindY t5Eni:0, t5En>l>giy0, ist5hs0l1n vY s0t1_1n tY_:ili vY id0rY 5dilmYsi s0hYsindY Esusi bili:lYrY vY tYcrbYyY yiyYlYnmYyY; -:0pit0l q>yulu_l0r1n1n 5ff5:tivliyini y:sYltmYyY. GstYrdi:lYri EidmYtin nvnY grY injinirinq EidmYtlYri gstYrYn firm0l0r1n drd qrupunu fYrqlYndirirlYr: mhYndis-mYslYhYt firm0l0r1; mhYndis-ti:inti firm0l0r1; tY_:il0t vY id0rY5tmY mYsYlYlYri zrY mYslYhYt firm0l0r1; mhYndis- tYdqiq0t firm0l0r1. Bu firm0l0r1n fY0liyyYtinY Ytr0fl1 nYzYr s0l0q. MhYndis-mYslYhYt EidmYtlYri tY:lif 5dYn firm0l0r 0dYtYn _YEsi ist5hs0l b0z0s1n0 m0li: >lmurl0r. Bu firm0l0r y0ln1z injinirinq tipli EidmYtlYrin tY:lif 5dilmYsi ilY mY_ul >lurl0r. nl0r1n fY0liyyYt sf5r0s1n0 gYlYcY:dY 0v0d0nl11n tYchiz >lunm0s1 vY y0 >by5:tin ti:ilmYsi d0Eil d5yil. Firm0l0r 0dYtYn mhYndis EidmYtlYrinin t0m :>mpl5:sini vY y0 mvcud >by5:tlYrin m>d5rnlY_dirilmYsi vY g5ni_lYndirilmYsi ilY b0l1 EidmYtlYri tY:lif 5dirlYr. P5_Y:0r mhYndis-mYslYhYt firm0l0r1 tYrYfindYn tY:lif >lun0n >Es0yl1 EidmYtlYri i:i qrup0 0y1rm0q >l0r: l0yihYlYrin y0r0d1lm0s1 ilY Yl0qYsi >lm0y0n, mYslYhYt vY y0 1E1_ f>rm0s1nd0 tY:lif >lun0n EidmYtlYr. Bu i_lYrin Ys0s1n1 inf>rm0siy0n1n t>pl0nm0s1, >nun int5rpr5t0siy0s1, nYticYlYrin h0z1rl0nm0s1 vY s. tY_:il 5dir. L0yihYlYrin h0z1rl0nm0s1 vY hYy0t0 :5irilmYsi ilY Yl0qYli >l0n EidmYtlYr, yYni l0yihYnin t5Eni:i-iqtis0di Ys0sl0nd1r1lm0s1n1n h0z1rl0nm0s1, ti:inti, Esusi EidmYtlYrin gstYrilmYsi vY s. MhYndis-ti:inti tY_:il0tl0r1 mhYndis-ti:inti _ir:YtlYri vY firm0l0r1n0 blnrlYr. MhYndis-ti:inti _ir:YtlYri l0yihY EidmYtlYrinin sif0ri_lYrini y5rinY y5tirir, m0ddi-t5Eni:i tYmin0tl0 mY_ul >lur, h5yYtin h0z1rl0nm0s1n1 hYy0t0 :5irirlYr. MhYndis-ti:inti firm0l0r1 sYn0y5 vY digYr >by5:tlYrin l0yihYlYndirilmYsi, ti:inti i_lYrinin y5rinY y5tirilmYsi, 0v0d0nl11n tYchiz0t1, qur0_d1r1lm0s1 vY m>nt0c 5dilmYsi, >by5:tlYrin istism0r0 v5rilimYsi ilY mY_ul >lurl0r. TY_:il0t vY id0rY5tmY mYsYlYlYri zrY mYslYhYt firm0l0r1 mYssisYlYrin tY_:ili vY id0rY5dilmYsi, rYhbYrliyin pr>bl5mlYrinin hYlli zrY >Es0yl1 EidmYtlYr gstYrirlYr. MhYndis-tYdqiq0t firm0l0r1 ist5hl0:1n1n t5Eni:i y5nili:lYrin sYn0y5 vY y0 :>mm5rsiy0 mYnimsYnilmYsi ilY b0l1 >l0n pr>bl5mlYrinin hYllini tY:lif 5dirlYr. Bu firm0l0r t5En>l>ci pr>s5slYrin vY m0t5ri0ll0r1n i_lYnilmYsindY iEtis0sl0_1rl0r. Injinirinq EidmYtlYrinin s0t1_1n1n tY_:ilinin Ys0s1n1 mq0vilYyY Ys0sl0n0n sif0ri_ m5t>du tY_:il 5dir. Mq0vilY injinirinq _ir:Yti ilY sif0ri_i 0r0s1nd0 b0l0n1r vY mhYndis-mYslYhYt firm0s1n1n >by5:tin ti:ilmYsindY i_tir0:1 _YrtlYrini tYnzimlYyYn bir s1r0 zYruri m0ddYlYri d0Eil 5dir. Bu m0ddYlYrY, mYsYlYn, hYr i:i tYrYfin hdYli:lYri, i_lYrin y5rinY y5tirilmYsi mddYti vY qr0fi:i, injinirinq firm0s1n1n mq0vilY zrY i_lYrdY i_tir0: 5dYn h5yYtinin s0y1 vY s. 0iddir. 3. >ns0ltinq EidmYtlYri m0r:5tinqinin EsusiyyYtlYri >ns0ltinq (consulting  ingilis- mYslYhYt 5tmY:)  Esusi _ir:YtlYrin iqtis0diyy0t, m0liyyY, E0rici-iqtis0di Yl0qYlYr, firm0l0r1n y0r0d1lm0s1 vY q5ydiyy0td0n :5irilmYsi, mYhsul vY EidmYtlYr b0z0r1n1n tYdqiqi vY pr>qn>zl0_d1r1lm0s1 s0hYsindY:i g5ni_ d0irYli su0ll0r zrY ist5hs0l1l0r0, s0t1c1l0r0, 0l1c1l0r0 mYslYhYtlYrin v5rilmYsi ilY b0l1 >l0n fY0liyyYtidir. gYr :>ns0ltinq _ir:Yti m_tYrilYri cYlb 5dib, >nl0r1 q>rum00 mvYffYq >l0rs0, >nd0 >, b0z0rd0 0rzu 5tdiyi mvq5yY n0il >l0 bilYr. M0r:5tinqin m0hiyyYti dY mYhz bund0n ib0rYtdir: b0z0r1 mYyyYn 5tmY:, m_tYrilYri t0pm0q, >nl0r1n tYlYb0tl0r1n1 yrYnmY:, >nl0r0 :>ns0ltinq EidmYtlYrini tY:lif 5tmY: vY >nl0rl0 Yl0qYlYri itirmYmYyY 0l1_m0q. >ns0ltinq _ir:YtlYrinin m0r:5tinqlY mY_ul >lm0ql0r1n1n Ys0s sYbYblYrini b5lY iz0h 5tmY: >l0r: - rYq0bYt _Yr0itindY m0r:5tinqlY mY_ul >lm0y0n _ir:Yt 0rzul0d11 b0z0r p0y1n1 YldY 5dY bilmYz; - rYq0bYtdYn 0s1l1 >lm0y0r0q, mYslYhYtini m_tYrilY uzl0_d1rm0q n m0r:5tinqdYn istif0dY 5tmY: zYruridir; - m0r:5tinqin Ys0s vYzifYlYrindYn biri dY  p>t5nsi0l m_tYrini :>ns0ltinq mYsYlYlYri zrY m00riflYndirmY:dir. Bu sYbYblYrdYn :>ns0ltinq _ir:YtlYri p5_Y:0r sYviyyYdY sYmYrYli m0r:5tinq fY0liyyYtini hYy0t0 :5irmYlidilYr. >ns0ltinq EidmYtlYri m0r:5tinqi >nu EidmYt m0r:5tinqindYn fYrqlYndirYn bir s1r0 E0r0:t5risti:0l0r0 m0li:dir. Bu fYrqlYndirici EsusiyyYtlYr m0r:5tinq str0t5giy0s1n1n h0z1rl0nm0s1n0 Ys0sl1 surYtdY tYsir 5dirlYr. Bununl0 b0l1 0_01d0:1l0r1 q5yd 5tmY: >l0r: %idmYtlYrinin tipi - b2b (buisn5ss  t>- buisn5ss). M5n5c5rlYr EidmYtlYri _YEsi tYlYb0tl0r1n1 dYmY: n d5yil, bizn5sin sYmYrYli tY_:il >lunm0s1 n YldY 5dirlYr. Bu EsusiyyYtdYn 0_01d0:1 nYticYlYr irYli gYlir: -:>ns0ltinq EidmYtlYri ist5hl0:1l0r1n1n p5_Y:0rl11. >ns0ltinq EidmYtlYrinin istiq0mYtlYndiyi _ir:Ytin m5n5c5rlYri p5_Y:0r ist5hl0:1l0rd1r, bu sYbYbdYn :>ns0ltinq EidmYtlYrini y0ln1z EidmYtlY b0l1 t0m mYlum0t0 m0li: >l0n p5_Y:0r s0t1c1l0r tY:lif 5tmYlidilYr. -EidmYtlYrin ist5hl0:1l0r1n1n s0y1n1n mYhdud >lm0s1. dYtYn :>ns0ltinq EidmYtlYrindYn 0rt1m vY y0 in:i_0f mYrhYlYsindY >l0n 0p0r1c1 _ir:YtlYr istif0dY 5dirlYr. nl0r1n siy0h1s1n1 tYrtib 5tmY: vY l:Ynin vY y0 r5gi>nun Yn iri _ir:YtlYrinin s0y1n1 mYyyYnlY_dirmY: n :0bin5t tYdqiq0tl0r1n1 hYy0t0 :5irmY: mYqsYdYuyundur; - EidmYtin ist5hl0:1s1 ilY tYchiz0t1s1 0r0s1nd0 s1E Yl0qYlYrin mvcudluu. Bir >E h0ll0rd0 :>ns0ltinq _ir:Ytinin i_ilYri m_tYrilYr tYrYfindYn z d0Eili i_ilYri :imi qYbul 5dilir. I_ pr>s5sindY m_tYrilYrlY mYslYhYtilYr 0r0s1nd0 5tib0rl1, bYzi h0ll0rd0 isY d>st mn0sibYtlYri y0r0n1r; - :>ns0ltinq EidmYtlYrinin qiymYti 0l1c1n1n EYrclYrinin >E 0z hissYsini tY_:il 5dir. %idmYtlYr  _ir:YtlYr n il: 5htiy0j pr5dm5ti d5yil vY 0dYtYn EidmYtlYrin gstYrilmYsi n _ir:Yt s>n pull0r1n1 v5rmir. >ns0ltinq EidmYtlYrinin Ys0s 0l1c1l0r1  0rt1m vY y0 y5t:inli: mYrhYlYsindY >l0n uurl0 in:i_0f 5dYn _ir:YtlYrdir; - :>ns0ltinq EidmYtlYri b0rYsindY qYr0r qYbul 5dYn _YEslYr z _YEsi vYs0itlYri ilY d5yil, firm0n1n vYs0itlYri ilY EidmYti dYyirlYr; - mYslYhYtilYrin vY m_tYrilYrin c>r0fi b0E1md0n tYmYr:zlY_mYsi. dYtYn :>ns0ltinq _ir:YtlYrinin Ys0s hissYsi iri _YhYrlYrdY y5rlY_ir, bunun Ys0s sYbYbi isY  Ys0s m_tYrilYr >l0n _ir:YtlYrin dY bu _YhYrlYrdY y5rlY_mYsidir. DvlYt :>ns0ltinq EidmYtlYrinin fY0l ist5hl0:1l0r1nd0nd1r. S5imY tic0rYt m0r:0s1n1n tYsir 5tmYsi vY nYticYdY tic0rYt m0r:0s1n0 grY y:sY: qiymYt Yl0vYlYri. >ns0ltinq _ir:Ytinin tic0rYt m0r:0s1n1n gc  b0z0r0 y5ni rYqiblYrin d0Eil >lm0s1n0 m0n5 >l0n Ys0s sYbYblYrdYndir. yni z0m0nd0 m_tYrilYr tYrYfindYn :>ns0ltinq _ir:Ytinin s5ilmYsi z0m0n1 d0 tic0rYt m0r:0s1 Esusi mYn0 :Ysb 5dir. M0r:0n1n y0r0d1lm0s1  >E b0h0l1 vY uzunmddYtli pr>s5sdir, l0:in bu pr>s5s _ir:Ytin b0z0rd0 uur YldY 5tmYsi n zYruridir. M0r:0n1n y0r0d1lm0s1n0 sYrf >lun0n EYrclYri Ys0s EYrclYr :imi qYbul 5tmY: l0z1md1r. Gcl tic0rYt m0r:0s1n1n mvcudluu _ir:YtY 0_01d0:1 stnl:lYri YldY 5tmYyY im:0n y0r0d1r: - d0h0 y:sY: qiymYtlYrin tYyin 5dilmYsi, mYsYlYn, t0n1nm1_ PriceWaterhouseCoopers (PwC) 0udit>r-:>ns0ltinq _ir:Ytinin i_inin bir s00t1n1n qiymYti 500 $- d0n 0rt1qd1r; - 5yni m0r:0 0d1 ilY tY:lif >lun0n EidmYtlYrin sp5:trinin g5ni_lYndirilmYsi. MYsYlYn, bir >E 0udit>r _ir:YtlYri :>ns0ltinq EidmYtlYrini dY tY:lif 5tmY:lY z EidmYt p>rtf5lini g5ni_lYndirirlYr; - tYchiz0t1l0r1n EidmYtlYrini d0h0 ucuz qiymYtY YldY 5dilmYsi. Y:sY: sYviyyYli br5ndY m0li: >l0n _ir:YtlYr n hYm m_tYrilYri hYm dY :i mYslYhYtilYri cYlb 5tmY: 0s0nd1r. yni z0m0nd0 >nl0r tYchiz0t1l0r tYrYfindYn (mYsYlYn, ic0rYyY v5rYnlYr) d0h0 Ylv5ri_li _YrtlYri YldY 5dY bilirlYr vY dvri mYtbu0t1n Esusi diqqYtini cYlb 5dirlYr; - z fY0liyyYtlYrinY grY YmY: h0qq1n1n (q>n>r0r1n) 0l1n0 bilmYmYsi tYhl:Ysinin 0z0ld1lm0s1. T0n1nm1_ _ir:YtlYrin h5s0b1n1 dYmYmYyY h5 :im crYt 5tmir, 0mm0 YgYr shbYt i_gz0r 0lYmdY t0n1nm0y0n _ir:YtdYn g5dirsY, bu v0Et h5s0bl0r1n dYnilmYsini uz0tm0q vY y0 >nl0r1 dYmYmY: tYhl:Ysi ilY r0stl0_m0q >l0r. gYr :>ns0ltinq _ir:Yti gcl br5ndini y0r0tm0q istYyirsY, >, z >rigin0l >br0z1n1n y0r0d1lm0s1nd0n b0_l0m0l1d1r. B5lY >br0z l>q>tiplYr, sl>q0nl0r, sYnYdlYrin rYsmilY_dirilmYsinin :>rp>r0tiv st0nd0rtl0r1, _ir:Yt b0rYsindY h0disYlYrin t>plusu v0sitYsilY if0dY >lun0 bilYr. ^ir:Ytin >fisi dY :>rp>r0tiv tYrzY uyun >l0r0q diz0yn 5dilmYlidir. Dny0 sYviyyYsindY t0n1nm1_ bir >E _ir:YtlYrin sl>q0nl0r1 v0r, mYsYlYn, PriceWaterhouseCoopersin sl>q0n1  GYlin bir y5rdY 0l1_0q vY biz dny0n1 dYyi_Y bilYri:, Accenture-nin sl>q0n1 isY - Sizin bizn5s d0h0 m0r0ql1 >l0 bilYrdir. Deloitte&Touche _ir:Ytinin sl>q0n1nd0 isY il: dYfY _ir:Ytin i_ilYrinin in:i_0f1n1n zYruri >lm0s1 id5y0s1 sYslYndirildi: Bizim m_tYrilYrimizin vY i_ilYrimizin uurun0 im:0n y0r0tm0q - bu sl>q0n _ir:Ytin d0Eili m0r:5tinqY Esusi fi:ir v5rmYyinY i_0rY 5dir. ^ir:Ytin sl>q0n1 v0E0_1r1 dYyi_dirilY dY bilYr, mYsYlYn, Ernst&Young _ir:Ytinin sl>q0n1n1n il: v0ri0nt1 b5lY idi: Id5y0l0r, qYr0rl0r, nYticYlYr (Ideas, solutions, results), h0l-h0z1rd0 isY _ir:Yt z sl>q0n1n1 b5lY if0dY 5dir: Id5y0d0n nYticYyY qYdYr (From thought to finish); B>st>n >ns0ltiq Qrupun sl>q0n1 isY ff5:tiv qYr0rl0r  r50l nYticYlYrdYn Id0rY5tmY: incYsYnYtinY qYdYr tY_Y::l 5tmi_dir. Sl>q0nl0 y0n0_1 _ir:YtlYr m_tYrilYrdY msbYt tYsYvvrlYrin y0r0d1lm0s1 n vizu0l >br0zl0rd0n d0 istif0dY 5tmYlidilYr, mYsYlYn, PriceWaterhouseCoopers _ir:Yti ins0nl0r1n, bili:lYrin vY ql>b0l sf5r0l0r1n birlY_dirilmYsi simv>lu :imi piy0lY rYmzindYn istif0dY 5dir. %idmYtlYrin ist5hl0:1l0r1 r5:l0md0n d0h0 >E digYr ist5hl0:1l0r1n mYslYhYtlYrinY in0n1rl0r. 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