ࡱ> #`bjbjmm.@@:::::::N<|N.<<<<<$`t =.?.?.?.?.?.?.$/h$2Tc.!:<<c.::<<.$$$:<:<=.$=.$$VY,@::,< poO@6, ,d.0., x2D$Lx2,x2:,($c.c.$.NNNNNNNNN:::::: "5<0 6.@30=870F8>==0O AB@C:BC@0 8 C?@02;5=85 <564C=0@>4=>3> <0@:5B8=30 ;0=: #?@02;5=85 <564C=0@>4=>9 <0@:5B8=3>2>9 45OB5;L=>ABLN 8 2K1>@ <0@:5B8=3>2>9 AB@0B5388 @30=870F8O <0@:5B8=3>2>9 45OB5;L=>AB8 2 <564C=0@>4=KE :><?0=8OE >=B@>;L =04 <564C=0@>4=>9 45OB5;L=>ABLN D8@<K 1.#?@02;5=85 <564C=0@>4=>9 <0@:5B8=3>2>9 45OB5;L=>ABLN 8 2K1>@ <0@:5B8=3>2>9 AB@0B5388 #?@02;5=85 <564C=0@>4=>9 <0@:5B8=3>2>9 45OB5;L=>ABLN D8@<K ?@54?>;0305B A>740=85 A8AB5<K A1>@0 8=D>@<0F88, ?@>2545=85 @K=>G=KE 8AA;54>20=89, >@30=870F8N @5:;0<=>9 45OB5;L=>AB8, A1KB0 8 ?@>42865=8O B>20@>2 (CA;C3) A <0:A8<0;L=KE MDD5:B>< ?@8 >?B8<0;L=KE @0AE>40E =0 <0@:5B8=3. KBC5B <=5=85, GB> C?@02;5=85 <0@:5B8=3>< - MB> ?>8A: :>;8G5AB20 ?>B@518B5;59, 4>AB0B>G=>3> 4;O 40==>3> C@>2=O ?@>872>4AB20 :><?0=88. > =C6=> ;8 C?@02;5=85 <0@:5B8=3>< :><?0=88, :>B>@0O C65 8<55B 4>AB0B>G=>5 :>;8G5AB2> :;85=B>2? >=5G=>. 54L, 2 ;N1>9 <><5=B A?@>A <>65B 87<5=8BLAO - AB0BL =54>AB0B>G=K< 8;8 G@57<5@=K<. @8 G@57<5@=>< A?@>A5 ?@8<5=ONB HYPERLINK "http://www.grandars.ru/student/marketing/demarketing.html" \o "5<0@:5B8=3" 45<0@:5B8=3. @C38<8 A;>20<8, C?@02;5=85 <0@:5B8=3>< - MB>2>7459AB285 =0 C@>25=L 8 E0@0:B5@  HYPERLINK "http://www.grandars.ru/student/ekonomicheskaya-teoriya/spros-i-predlozhenie.html" \o "!?@>A" A?@>A0, =0 53> @0A?@545;5=85 2> 2@5<5=8. #?@02;5=85 A?@>A>< >7=0G05BC?@02;5=85 ?>B@518B5;O<8. !?@>A =0 ?@>4C:F8N :><?0=88 8AE>48B >B 42CE 3@C?? ?>B@518B5;59: =>2KE 8 ?>AB>O==KE :;85=B>2. "5>@8O 8 ?@0:B8:0 B@048F8>==>3> <0@:5B8=30 1K;8 A>A@54>B>G5=K =0 ?@82;5G5=88 =>2KE :;85=B>2 8 ?@>4068 8< A2>8E B>20@>2 8 CA;C3. !53>4=O, A8BC0F8O 87<5=8;0AL. !>2@5<5==K9 <0@:5B8=3 =0F5;5= =5 =0 B>;L:> ?@82;5G5=85 =>2KE :;85=B>2, => 8 =0 ?>445@60=85 E>@>H8E >B=>H5=89 A C65 8<5NI8<8AO :;85=B0<8. #?@02;5=85 <0@:5B8=3><- 2:;NG05B 2 A51O 0=0;87, ?;0=8@>20=85, ?@>2545=85 <5@>?@8OB89 8 :>=B@>;L 70 ?@>2545=85< <5@>?@8OB89, =0?@02;5==KE =0 CAB0=>2;5=85, C:@5?;5=85 8 ?>445@60=85 2K3>4=KE >1<5=>2 A F5;52K<8 ?>:C?0B5;O<8, A F5;LN 4>AB865=8O =5>1E>48<KE C@>2=59 A1KB0, ?@81K;8 8 4>;8 @K=:0. #?@02;ONI89 ?> <0@:5B8=3C =0 ?@54?@8OB88 ?@54AB02;O5B A>1>9 4>;6=>AB=>5 ;8F>, :>B>@>5 70=8<05BAO A>740=85< 8 @0AH8@5=85< A?@>A0 =0 ?@>4C:F8N 8;8 CA;C38 D8@<K, ?@>1;5<0<8 A>:@0I5=8O A?@>A0. @30=870F8O 2K@010BK205B ?@54AB02;5=85 > =5>1E>48<>< C@>2=5 A?@>A0 =0 A2>8 B>20@K 8 CA;C38. #?@02;ONI89 ?> <0@:5B8=3C 70=8<05BAO ?@5B2>@5=85< 2 687=L =0<5G5==KE ?;0=>2. @>F5AA C?@02;5=8O <0@:5B8=3>< 2:;NG05B: =0;87 @K=>G=KE 2>7<>6=>AB59  HYPERLINK "http://www.grandars.ru/student/marketing/marketingovye-issledovaniya.html" \o "0@:5B8=3>2K5 8AA;54>20=8O" 0@:5B8=3>2K5 8AA;54>20=8O  HYPERLINK "http://www.grandars.ru/student/marketing/marketingovaya-sreda.html" \o "0@:5B8=3>20O A@540" 0@:5B8=3>20O A@540 K=:8 8=48284C0;L=KE ?>B@518B5;59 K=:8 ?@54?@8OB89 B1>@ F5;52KE @K=:>2 ?@545;5=85 >1J5<>2 A?@>A0 !53<5=B8@>20=85 @K=:0 >78F8>=8@>20=85 B>20@0 =0 @K=:5 07@01>B:0 :><?;5:A0 <0@:5B8=30 07@01>B:0 B>20@0 ?@545;5=85 F5=K =0 B>20@ 5B>4K @0A?@>AB@0=5=8O B>20@>2 @>42865=85 B>20@>2 ACI5AB2;5=85 <0@:5B8=3>2KE <5@>?@8OB89 ;0=8@>20=85 8 :>=B@>;L <0@:5B8=3>2KE <5@>?@8OB89 K1>@ <0@:5B8=3>2>9 AB@0B5388: ?@8 2KE>45 =0 2=5H=89 @K=>: :><?0=8O <>65B 8A?>;L7>20BL A;54CNI85 AB@0B5388: 4825@A8D8:0F8N, 8=B5@=0F8>=0;870F8N, 3;>10;8-70F8N, :>>?5@0F8N 8 8=B53@0F8N. 825@A8D8:0F8O  @0AH8@5=85 AD5@K 45OB5;L=>AB8 ?@54?@8OB8O. 5;0=85 4825@A8D8F8@>20BL A2>N 45OB5;L=>ABL <>65B 1KBL 2K720=> B0:8<8 <>B820<8, :0: =5>1E>48<>ABL 2;>65=8O :0?8B0;0, A=865=85 @8A:>2, A=865=85 8745@65:, AB@5<;5=85 1>;55 MDD5:B82=> 8A?>;L7>20BL :0=0;K 48AB@81LNF88, A8AB5<C C?@02;5=8O 8 B.4. 07;8G0NB :>=F5=B@8G5A:CN, 3>@87>=B0;L=CN 8 :>=3;><5@0B=CN 4825@A8D8:0F8N. >=F5=B@8G5A:0O 4825@A8D8:0F8O  MB> ?>?>;=5=85 B>20@=>3> 0AA>@B8<5=B0 :><?0=88 8745;8O<8, AE>68<8 A >A=>2=K< B>20@=K< 0AA>@B8<5=B><. >@87>=B0;L=0O 4825@A8D8:0F8O  MB> ?>?>;=5=85 B>20@=>3> 0AA>@B8<5=B0 :><?0=88 8745;8O<8, =5 AE>68<8 A >A=>2=K< B>20@=K< 0AA>@B8<5=B><, => =0?@02;5==K<8 =0 >4=8E 8 B5E 65 ?>B@518B5;59. >=3;><5@0B=0O 4825@A8D8:0F8O  MB> ?>?>;=5=85 B>20@=>3> 0AA>@B8<5=B0 :><?0=88 8745;8O<8, =5 8<5NI8<8 =8:0:>3> >B=>H5=8O =8 : >A=>2=K< B>20@0<, =8 : :;85=BC@5. 825@A8D8:0F8O 8<55B 420 ?CB8 @0728B8O: -2=CB@5==89 @>AB  ?@>2545=85 4825@A8D8:0F88 ACI5AB2CNI53> ?@54?@8OB8O, -2=5H=89 @>AB  4825@A8D8:0F8O ?CB5< A;8O=89 8 ?>3;>I5=89. =B5@=0F8>=0;870F8O  MB> ?;0=><5@=0O 8 A8AB5<0B8G5A:0O >1@01>B:0 70@C156=KE @K=:>2. A?>;L7>20=85 40==>9 AB@0B5388 <>65B 1KBL A2O70=> A C65AB>G5=85< :>=:C@5=F88, AB@5<;5=85< <0:A8<0;L=> 8A?>;L7>20BL ?@>872>4AB25==K5 <>I=>AB8, D8=0=A>2K5 ?@58<CI5AB20 8 B.4. ;>10;870F8O  MB> AB@0B538O, 70:;NG0NI0OAO 2 >?@545;5=88 >1I8E, =5 7028AOI8E >B >A>15==>AB59 >B45;L=KE AB@0= E0@0:B5@8AB8: @K=:>2 8 F5;52KE 3@C??.  MB>< A;CG05, >A=>2=0O AB@0B538O :><?0=88  MB> AB@0B538O AB0=40@B870F88. >>?5@0F8O  MB> AB@0B538O 2708<>2K3>4=>3> A>B@C4=8G5AB20 :><?0=88 A 4@C38<8 D8@<0<8. !>B@C4=8G5AB2> <>65B 70:;NG0BLAO 2 A>740=88 70:C?>G=KE, 8AA;54>20B5;LA:8E, @5:;0<=KE B>20@8I5AB2, A1KB>2KE A8=48:0B>2, A>2<5AB=KE <0@>:. !>74020O AB@0B5-38G5A:89 0;LO=A, :><?0=8O ?>4:;NG05B : A2>5<C 187=5AC A8;C 8 2>7<>6=>AB8 :@C?=>9 :><?0=88. (!) =B53@0F8O  2>7<>6=K A;54CNI85 284K 8=B53@0F88  25@B8:0;L=0O 8 3>@87>=-B0;L=0O. 5@B8:0;L=0O 8=B53@0F8O  MB> ?@>F5AA 2:;NG5=8O 2 8<5NICNAO AB@C:BC@C =>2KE ?@>872>4AB2 8 ?@54?@8OB89, 2E>4OI8E 2 548=CN B5E=>;>38G5A:CN F5?>G:C ?@>872>4AB20 ?@>4C:F88. >@87>=B0;L=0O 8=B53@0F8O  MB> ?@>F5AA >1J548=5=8O ?@54-?@8OB89, @01>B0NI8E 8 :>=:C@8@CNI8E 2 >4=>9 AD5@5 45OB5;L=>AB8. &5;L 40==>3> ?@>F5AA0  CA8;5=85 A2>59 :>=:C@5=B>A?>A>1=>AB8 70 AG5B ?@8>1@5B5=8O 8;8 CAB0=>2;5=8O :>=B@>;O =04 :>=:C@5=B0<8.  =0AB>OI55 2@5<O =081>;55 B8?8G=K5 D>@<K 3>@87>=B0;L=>9 8 25@B8:0;L=>9 8=B53@0F88, MB>: -:0@B5;L- >1J548=O5B ?@54?@8OB8O, :>B>@K5 ?@>872>4OB >4=>8<5==CN ?@>4C:F8N 8 4>3>2>@8;8AL > 55 A1KB5 8 >1J5<5 ?@>872>4AB20, =5 8<5NB >1I53> D>=40 ?@81K;8, A>E@0=ONB :><<5@G5A:CN A0<>AB>OB5;L=>ABL, =5 8<5NB F5=B@0;87>20==>3> A1KB0 A2>59 ?@>4C:F88. 07=>284=>ABLN :0@B5;8 O2;  AO ?C;, ?@54?@8OB8O :>B>@>3> 8<5NB >1I89 D>=4 ?@81K;8. -A8=48:0B  >1J548=O5B ?@54?@8OB8O, :>B>@K5 =5 CB@0G820NB AB0BCA N@848G5A:>3> ;8F0, =5 A>E@0=ONB :><<5@G5A:>9 A0<>AB>OB5;L=>AB8, 8<5NB F5=B@0;87>20==K9 A1KB A2>59 ?@>4C:F88. -:>=A>@F8C<- 2@5<5==K9 A>N7 4;O >ACI5AB2;5=8O 4>@>3>AB>OI8E ?@>5:B>2, -:>=F5@=  >1J548=O5B ?@54?@8OB8O, A>E@0=ONI85 A0<>AB>OB5;L=>ABL, AB0BCA N@848G5A:>3> ;8F0, 65AB:> :>=B@>;8@C5<K5 <0B5@8=A:>9 :><?0=859, :>B>@0O 45@68B :>=B@>;L=K9 ?0:5B 0:F89. -:>=3;><5@0B  ?@54;0305B B>;L:> D8=0=A>2CN A2O7L <564C ?@54?@8OB8O<8, -D8=0=A>2>-?@><KH;5==K5 3@C??K (E>;48=38)  :><?0=8O, :>B>@0O A>7405BAO A F5;LN 2;045=8O :>=B@>;L=K< ?0:5B>< 0:F89 8, :0: 8 :>=3;><5@0B, A2O70=0 A 4825@A8D8:0F859. 2. @30=870F8O <0@:5B8=3>2>9 45OB5;L=>AB8 2 <564C=0@>4=KE :><?0=8OE @30=870F8O <0@:5B8=3>2>9 45OB5;L=>AB8, 8;8 <0@:5B8=30, 2:;NG05B 2 A2>9 A>AB02: ?>AB@>5=85 (A>25@H5=AB2>20=85) >@30=870F8>==>9 AB@C:BC@K C?@02;5=8O <0@:5B8=3><; ?>41>@ A?5F80;8AB>2 ?> <0@:5B8=3C (<0@:5B>;>3>2) =04;560I59 :20;8D8:0F88; A>740=85 CA;>289 4;O MDD5:B82=>9 @01>BK A>B@C4=8:>2 <0@:5B8=3>2KE A;C61 (>@30=870F8N 8E @01>G8E <5AB, ?@54>AB02;5=85 =5>1E>48<>9 8=D>@<0F88, A@54AB2 >@3B5E=8:8 8 4@.); >@30=870F8N MDD5:B82=>3> 2708<>459AB28O <0@:5B8=3>2KE A;C61 A 4@C38<8 A;C610<8 >@30=870F88. @30=870F8O <564C=0@>4=>9 <0@:5B8=3>2>9 45OB5;L=>ABLN D8@<K <>65B 1KBL >@30=87>20=> ?> ?@8=F8?C: DC=:F8>=0;L=><C (@0745;5=85 DC=:F89 <0@:5B8=30); B>20@=><C (=07=0G5=85 C?@02;ONI8E ?> :064><C B>20@C 8;8 3@C??5 AE>68E B>20@>2); @K=>G=><C (=07=0G5=85 C?@02;ONI8E ?> :064><C @K=:C, 2K45;5==><C 2 AB@0=>2>9 (@538>=0;L=>9) 8;8 A53<5=B=>9 >@85=B0F88). @30=870F8>==0O AB@C:BC@0 C?@02;5=8O <564C=0@>4=>9 <0@:5B8=3>2>9 45OB5;L=>ABLN 7028A8B >B E0@0:B5@0 8 AB5?5=8 2>2;5G5=8O D8@<K 2 <564C=0@>4=CN B>@3>2;N. 07;8G0NB A;54CNI85 C@>2=8 @0728B8O >@30=870F88 <0@:5B8=30: M:A?>@B=K9 >B45;; <564C=0@>4=>5 >B45;5=85; <=>3>=0F8>=0;L=0O >@30=870F8O. @30=870F8>==0O AB@C:BC@0 <>65B 87<5=OBLAO 8 ?>4 2>7459AB285< ?@>F5AA0 8=B5@=0F8>=0;870F88 (B01;. 1). "01;8F0 1 -2>;NF8O >@30=870F8>==>9 AB@C:BC@K D8@<K ?@8 @0728B88 8 8=B5@=0F8>=0;870F88 $07K 8=B5@=0F8>=0;870F88 @30=870F8>==K5 87<5=5=8O 0G0;> M:A?>@B0 5B 87<5=5=89 0728B85 M:A?>@B0 !5:@5B0@L ?> M:A?>@BC 0728BK9 M:A?>@B #?@02;ONI89 ?> M:A?>@BC 0G0;>  >?5@0F89 0728B85  >?5@0F89 B45; 70@C156=KE >?5@0F89 0728BK5  >?5@0F88 >>@48=0F8O 0@C156=K5 >B45;5=8O =B53@0F8O  ( * . T V 68tv2﫺酪yii\iyOh3LhX0JB*phh3LhX0JB*phjh3LhXB*Uphh3LhX0JB*phhXB*phh3LhXB*phh3LhXmHsH h3LhXh3LhXB*mHphsHhX5B*mHphsHhz3hX5 hXhX5B*mH phsH hX5B*mH phsH  h3LhX5B*mHphsHH ( * \|||$Xd-DM [$\$`Xa$gdXXdd[$\$`XgdX$ SX^Xa$gdX$ SX`Xa$gdX$ & F SX^`Xa$gdX$+1$7$8$H$^+a$gdX $X`Xa$gdX 240ln\^jl~ !!!") *,,--/ƹṯƛtkektktktktk hXCJh3LhXCJh3LhX5CJ\h3LhX0Jjh3LhXU h3LhX'h3LhX0J5\fHq hX0JB*phh3LhX0JB*phh3LhXB*phh3LhX0J5B*\phh3LhX0JB*ph"jh3LhX0JB*Uph'2lwUU! & F SXd-DM ^`XgdX & F SXd-DM ^`XgdX"$ & F SXd-DM ^`Xa$gdX & FXd-DM ^`XgdXX`XgdX$Xd-DM [$\$`Xa$gdX(^ 0d ~ ()),-\0@447X`XgdX! & F SXd-DM ^`XgdX! & F SXd-DM ^`XgdX//\0p00022<<<<4=6=8==A0AA˪zmbMBh3LhXB*ph)h3LhXB*OJQJ^JmHphsHhZchXB*phhZchX0JB*ph h3LhX/h3LhX5B*OJQJ\^JmHphsH h3LhX5B*mHphsH@h3LhX5B*OJQJ\^JfHmHphq sHh3LhXB*mHphsHh3LhXmHsHh3LhX5CJ\h3LhXCJ hXCJ78p9:`;<<<4=6=8=_Qkd$$If<$  634<` ap ytX$X$If`Xa$gdX$X$If`Xa$gdX $X`Xa$gdX$Xd-DM `Xa$gdXX`XgdX 8==z>?^@AADBBCEEEFF$Xdd$If[$\$`Xa$gdX$Xd$-DIfM `Xa$gdX%$ & FXd$-DIfM ^`Xa$gdX"$Xd$-DIfM [$\$`Xa$gdXAAAAHBJBBBEEEEFFFNGPGGGGGIh*hqqbrdrfrhrjrrxxyy~~n~a~~hZchX5B*phjh3LhXB*Uphjh3LhXB*UphU h3LhXh3LhX6]h3LhX0J5B*\phh3LhX5B*\phhZchXB*phhXB*mHphsHh3LhX0JB*phh3LhXB*ph!h3LhXB*OJQJ^Jph#FFFGGGH HHbHHHHH;Vkd$IfK$L$T0{ d   622 l4alytXT$X<<$If`Xa$gdXK$Vkd=$IfK$L$T0{ d   622 l4alytXTHHI II6IjI;Vkd$IfK$L$T0{ d   622 l4alytXT$X<<$If`Xa$gdXK$Vkd$IfK$L$T0{ d  622 l4alytXTjIlIIIIII;VkdO$IfK$L$T0{ d   622 l4alytXT$X<<$If`Xa$gdXK$Vkd$IfK$L$T0{ d  622 l4alytXTIII(h*h~'Vkd$IfK$L$T0{ d    622 l4alytXT$X<<$If`Xa$gdX$X<<$If`Xa$gdXK$Vkd%$IfK$L$T0{ d   622 l4alytXT0@C156=0O :><?0=8O AB>G=8:: >8A5520 .. 564C=0@>4=K9 <0@:5B8=3. .: &5=B@ M:>=><8:8 8 <0@:5B8=30, 1998. A.275. @8 @53C;O@=>< M:A?>@B5, :>B>@K9 4>AB8305B 7=0G8B5;L=>3> >1J5<0, A>7405BAO M:A?>@B=K9 >B45; 8;8 48@5:F8O ?> 2=5H=5M:>=><8G5A:>9 45OB5;L=>AB8 (-). -:A?>@B=K9 >B45; 4>;65= DC=:F8>=8@>20BL =0 ?@8=F8?0E <0@:5B8=30, B> 5ABL 8<5BL A?5F80;8AB>2 ?> 2>?@>A0< 8AA;54>20=8O M:A?>@B=KE @K=:>2, @5:;0<K, ?@>42865=8O 8 B.4. A;8 =0 ?@54?@8OB88 A>740=0 48@5:F8O ?> -, B> >=0 @01>B05B ?> DC=:F8>=0;L=><C ?@8=F8?C. $C=:F8>=0;L=0O >@30=870F8O ?@85<;5<0 B>;L:> B>340, :>340 D8@<0 2K?CA:05B =5H8@>:89 0AA>@B8<5=B B>20@>2 8 ?@8 =5ACI5AB25==KE @07;8G8OE 2 @K=>G=KE CA;>28OE. $C=:F8>=0;L=>5 ?>AB@>5=85 G0AB> @0AA<0B@820NB :0: ?5@2CN AB048N ?>A;5 @5>@30=870F88 M:A?>@B=>3> >B45;0. A;8 D8@<0 =0G8=05B A>1AB25==>5 ?@>872>4AB2> 70 @C156>< 8;8 A>7405B !, B> 2>7=8:05B =5>1E>48<>ABL >@30=870F88 <564C=0@>4=>3> >B45;0. @30=870F8>==0O AB@C:BC@0 53> <>65B 1KBL @07;8G=>9, => G0I5 >=0 >A=>20=0 =0 DC=:F8>=0;L=>9 A?5F80;870F88 @01>B=8:>2, E>BO 45F5=B@0;870F8O C?@02;5=8O ?>72>;O5B 8A?>;L7>20BL 8 @K=>G=K9, 8 B>20@=K9 ?@8=F8?K. =>3>=0F8>=0;L=0O >@30=870F8>==0O AB@C:BC@0 E0@0:B5@=0 4;O :@C?=KE D8@< ?@8 H8@>:>9 <564C=0@>4=>9 45OB5;L=>AB8.  INCLUDEPICTURE "http://abc.vvsu.ru/Books/Mezshd_2/obj.files/image022.gif" \* MERGEFORMATINET  8A. 5.1. @30=870F8>==0O AB@C:BC@0 =0 >A=>25 A>740=8O 48@5:F88 ?> -  >A=>25 55 <>65B 1KBL ;N1>9 87 =0720==KE ?@8=F8?>2. !;54C5B ?><=8BL, GB> 2 <=>3>=0F8>=0;L=KE >@30=870F8OE 5ABL >1I5:>@?>@0B82=>5 @C:>2>4AB2> 8 0??0@0B, :>B>@K5 ?>;=>ABLN 70=OBK ?;0=8@>20=85< <564C=0@>4=KE <5@>?@8OB89. 0@C156=K5 ?>4@0745;5=8O ?>4G8=5=K =5?>A@54AB25==> 48@5:B>@C-@0A?>@O48B5;N 3@C??K. @30=870F8>==K5 AB@C:BC@K ?> B>20@=><C 8 @K=>G=><C ?@8=F8?0< ?@82545=K =0 @8A. 2 8 3. ">20@=>9 >@30=870F88 ?@845@6820NBAO <=>3>=0F8>=0;L=K5 :><?0=88, :>340 2K?CA:0NB <=>3>0AA>@B8<5=B=CN ?@>4C:F8N, 8;8 :>340 B@51>20=8O ?>B@518B5;59 2 @07;8G=KE AB@0=0E 7=0G8B5;L=> >B;8G0NBAO. @8 B0:>9 >@30=870F88 ?>2KH0NBAO B@51>20=8O : @01>B=8:0< 0??0@0B0 A1KB0, B0: :0: ?>O2;O5BAO @8A: C?CAB8BL A2>8 2>7<>6=>AB8, 5A;8 >BACBAB2C5B >?KB @01>BK =0 2=5H=5< @K=:5.  INCLUDEPICTURE "http://abc.vvsu.ru/Books/Mezshd_2/obj.files/image024.gif" \* MERGEFORMATINET  8A. 2. @30=870F8>==0O AB@C:BC@0 ?> B>20@=><C ?@8=F8?C  INCLUDEPICTURE "http://abc.vvsu.ru/Books/Mezshd_2/obj.files/image026.gif" \* MERGEFORMATINET  8A. 3. @30=870F8>==0O AB@C:BC@0 ?> @K=>G=><C ?@8=F8?C K=>G=0O >@85=B0F8O D8@<K ?@8<5=O5BAO 2 B5E A;CG0OE, :>340 >=0 @01>B05B =0 1>;LH>< :>;8G5AB25 70@C156=KE @K=:>2, 0 =><5=:;0BC@0 B>20@>2 =525;8:0. @58<CI5AB2> B0:>3> ?>4E>40 70:;NG05BAO 2 2>7<>6=>AB8 CG5ABL A?5F8D8G5A:85 ?>B@51=>AB8 ?>:C?0B5;59, B>G=55 AD>@<C;8@>20BL F5;8 8 7040G8 <0@:5B8=30 =0 :064>< @K=:5. 0 ?@0:B8:5 8A?>;L7>20=85 2KH5=0720==KE  G8ABKE AB@C:BC@ 2AB@5G05BAO 4>AB0B>G=> @54:>. AE>4O 87 4>AB>8=AB2 :064>9 87 =8E, ?@54?@8OB8O G0I5 8A?>;L7CNB @07;8G=K5 8E :><18=0F88 8 <0B@8G=K5 >@30=870F8>==K5 AB@C:BC@K. @8<5@ >4=>9 87 :><18=0F89 ?@82545= =0 @8A. 4.  INCLUDEPICTURE "http://abc.vvsu.ru/Books/Mezshd_2/obj.files/image028.gif" \* MERGEFORMATINET  8A. 4. @30=870F8>==0O AB@C:BC@0 =0 >A=>25 B>20@=>9 3@C??8@>2:8 A @538>=0;L=>9 8 DC=:F8>=0;L=>9 45F5=B@0;870F859 3. >=B@>;L =04 <564C=0@>4=>9 45OB5;L=>ABLN D8@<K>=B@>;L =04 <564C=0@>4=>9 45OB5;L=>ABLN D8@<K MB> 206=K9 M;5<5=B 55 >@30=870F88 8 C?@02;5=8O. -B> 4>AB0B>G=> A;>6=K9 ?@>F5AA, :>B>@K9 B@51C5B 8725AB=>3> C@>2=O 7@5;>AB8 A0<>9 D8@<K 8 ?@8<5=5=8O MDD5:B82=KE <5B>4>2. !CI=>ABL :>=B@>;O 70:;NG05BAO 2 ?@5420@8B5;L=>9 @07@01>B:5 ?>;8B8:8 D8@<K, 8<5NI59 B>G=> ?>AB02;5==K5 F5;8. >=B@>;L <564C=0@>4=>9 45OB5;L=>AB8 AB028B @O4 ?@>1;5<. 081>;55 B>G=> 8E AD>@<C;8@>20; 0<5@8:0=A:89 CG5=K9 6. 0948=3. = 2K45;8; A;54CNI85 >A=>2=K5 ?@>1;5<K: B@C4=>AB8 D8=0=A>2>3> :>=B@>;O 45OB5;L=>AB8 D8@<K 70 @C156><; :>=D;8:BK <564C 48@5:F8O<8 8;8 D8;80;0<8 87-70 :;85=B>2 8;8 B5@@8B>@89; @0728B85 70@C156=>9 45OB5;L=>AB8 ?> =5?@542845==><C ?CB8; 42>9=0O 70=OB>ABL ?5@A>=0;0 8;8 04<8=8AB@0B82=KE A;C61; =54>8A?>;L7>20=85 2>7<>6=>AB59 ?@>872>4AB20 8;8 A1KB0 ?@>4C:F88 70 @C156><. -B8 ?@>1;5<K <>3CB 1KBL 2K720=K @O4>< ?@8G8=: 1>;LH8< @07=>>1@0785< @K=:>2 8 @K=>G=KE CA;>289, :>B>@K5 B@51C5BAO 87CG0BL 8 :>=B@>;8@>20BL =54>AB0B:>< 8;8 =5B>G=>ABLN ?@54>AB02;O5<>9 D8;80;0<8 8=D>@<0F88; 35>3@0D8G5A:>9 >B40;5==>ABLN 8 :C;LBC@=>9 48AB0=F859 :;85=B>2 8 ?>B@518B5;59. @30=870F8O :>=B@>;O 70 <564C=0@>4=>9 45OB5;L=>ABLN D8@<K ?@54?>;0305B ?@5645 2A53> >?@545;8BL AB5?5=L 53> F5=B@0;870F88.&5=B@0;87>20==0O A8AB5<0 :>=B@>;O4>?CA:05BAO 2 B5E A;CG0OE, :>340 D8@<0 AB0;:8205BAO A G@572KG09=K< @07=>>1@0785< A8BC0F89 =0 @K=:0E. 5F5=B@0;870F8O :>=>;?8<5=O5BAO B>340, :>340 B@51C5BAO GC2AB28B5;L=>ABL : <5=ONI8<AO CA;>28O< 8 381:>ABL 2 ?@8=OB88 @5H5=89 2 >1;0AB8 <564C=0@>4=>3> <0@:5B8=30 =0 :>=:@5B=>< @K=:5. @C38< 206=K< <><5=B>< O2;O5BAO @07@01>B:0 A8AB5<K :><<C=8:0F89 A D8;80;0<8, ?@54AB028B5;LAB20<8 8 B.?., B0: :0: MB0 A8AB5<0 O2;O5BAO AB5@6=5< :>=B@>;O. <5==> >=0 ?>72>;O5B @53C;O@=> A>18@0BL 8 ?5@54020BL =5>1E>48<K5 4;O 0=0;870 40==K5. ;02=K<8 =0?@02;5=8O<8 A1>@0 8=D>@<0F88 8 55 0=0;870 O2;ONBAO: >1J5< ?@>406, 4>;O @K=:0; F5=K, A:84:8 : =8<; A1KB B>20@0 (CA;C3), CA;>28O @01>BK A ?>A@54=8:0<8; <5B>4K AB8<C;8@>20=8O; ?5@A>=0;, >ACI5AB2;ONI89 <0@:5B8=3>2CN 45OB5;L=>ABL. "I0B5;L=> 2K18@0NBAO <5B>4K :>=B@>;O 8 @07@010BK20NBAO =>@<K, 8A?>;L7CO :>B>@K5, <>6=> >?@545;8BL 4>?CAB8<K5 >B:;>=5=8O @57C;LB0B>2 <0@:5B8=3>2>9 45OB5;L=>AB8 >B =0<5G5==KE F5;59. >AB0B>G=> A;>6=>9 7040G59 2 A8AB5<5 :>=B@>;O O2;O5BAO CAB0=>2;5=85 >1;0AB8 >B25BAB25==>AB8 :064>3> A?5F80;8AB0, 70=OB>3> <564C=0@>4=K< <0@:5B8=3><. -B> >A>15==> A;>6=> 2 CA;>28OE :><18=8@>20==KE >@30=870F8>==KE AB@C:BC@ C?@02;5=8O, :>340 =01;N405BAO <=>65AB25==>ABL C@>2=59 8 B8?>2 :><?5B5=F89.  ?@0:B8:5 <564C=0@>4=>3> <0@:5B8=30 G0I5 8A?>;L7CNBAO B@8 B8?0 :>=B@>;O: :>=B@>;L 70 8A?>;=5=85< >?5@0B82=KE ?;0=>2 <0@:5B8=30; :>=B@>;L C@>2=O ?@81K;L=>AB8 B>20@>2, @K=:>2 (A53<5=B>2 @K=:0) 8 B.?.; AB@0B538G5A:89 :>=B@>;L. >=B@>;L 70 >?5@0B82=K<8 (3>4>2K<8) ?;0=0<8 <0@:5B8=30 =0 2=5H=8E @K=:0E =5>1E>48< 4;O A>?>AB02;5=8O B5:CI8E ?>:070B5;59 A ?;0=>2K<8 :>=B@>;L=K<8 F8D@0<8 8, ?@8 =5>1E>48<>AB8, 2K?>;=5=85 <5@>?@8OB89, ?>72>;ONI8E 4>AB8GL ?>AB02;5==KE F5;59. >=B@>;L ?@81K;L=>AB8 B>20@>2, @K=:>2, B>@3>2KE :0=0;>2 ?>72>;O5B A2>52@5-<5==> >F5=8BL MDD5:B82=>ABL @01>BK =0 MB8E @K=:0E A 40==K<8 B>20@0<8 8;8 ?>A@54=8:0<8, ?@8=OBL <5@K ?> ?>2KH5=8N MB8E ?>:070B5;59 8;8 4>AB865=8N 70?;0=8@>20==>3> C@>2=O. !B@0B538G5A:89 :>=B@>;L ?@>2>48BAO A F5;LN 40BL :@8B8G5A:CN >F5=:C 2A59 <0@:5B8=3>2>9 45OB5;L=>AB8 D8@<K =0 70@C156=>< @K=:5. 564C=0@>4=K9 <0@:5B8=3  MB> AD5@0, 345 ?>4 2>7459AB285< 1KAB@> <5=ONI8EAO CA;>289, 2>7=8:05B =5>1E>48<>ABL G0AB>3> ?5@5A<>B@0 F5;59, 7040G 8 AB@0B5389. >MB><C AB@0B538G5A:89 :>=B@>;L 70=8<05B 206=>5 <5AB> 2 A8AB5<5 :>=B@>;O 70 <564C=0@>4=>9 45OB5;L=>ABLN. >7=8:0NI85 ?@>1;5<K 2 <564C=0@>4=>9 <0@:5B8=3>2>9 45OB5;L=>AB8 ?@8720=0 2KO2;OBL @52878O <0@:5B8=30. 5 >?@545;ONB :0:  A8AB5<=>5, 15A?@8AB@0AB=>5 8 @53C;O@=>5 8AA;54>20=85 <0@:5B8=3>2>9 A@54K D8@<K (?@54?@8OB8O), 55 7040G, AB@0B5389 8 >?5@0B82=>9 45OB5;L=>AB8 A F5;LN 2K40G8 @5:><5=40F89 >B=>A8B5;L=> ?;0=0 459AB289 ?> A>25@H5=AB2>20=8N <0@:5B8=3>2>9 45OB5;L=>AB8 MB>9 D8@<K  HYPERLINK "http://abc.vvsu.ru/Books/Mezshd_2/page0024.asp" \l "_ftn1" \o "" [1]. @>F5AA <0@:5B8=3>2>9 @528788 2:;NG05B >?@545;5=85: 8A?>;=8B5;59, B> 5ABL :0:>9 1C45B @52878O  2=5H=59 8;8 2=CB@5==59; ?5@8>48G=>ABL 55 ?@>2545=8O; >1;0ABL 87CG5=8O (3>@87>=B0;L=0O 8;8 25@B8:0;L=0O @52878O); D>@<K ?@>2545=8O; ?@>F54C@K ?@>2545=8O; D>@<K ?@54AB02;5=8O @57C;LB0B>2. 52878O <0@:5B8=3>2>9 45OB5;L=>AB8 ?@>2>48BAO ?> @07@01>B0==><C ?;0=C, :>B>@K9 <>65B 2:;NG0BL A;54CNI85 @0745;K: @52878O <0:@>A@54K 8 <8:@>A@54K <0@:5B8=30; @52878O AB@0B5388 <0@:5B8=30; @52878O >@30=870F88 A;C61K <0@:5B8=30; @52878O A8AB5<K <0@:5B8=30; @52878O @57C;LB0B82=>AB8 <0@:5B8=30; @52878O DC=:F8>=0;L=KE A>AB02;ONI8E <0@:5B8=30. *hhlqjrrvxyzzz>}$X<x$If[$\$`Xa$gdX$$X<$If[$\$`Xa$gdX$X<x$If[$\$`Xa$gdX$$Xx$If[$\$`Xa$gdX$Xdd$If[$\$`Xa$gdXyyyyzz zzzzzz>{tvxz|bdfhnșȒՃb@h3LhX5B*OJQJ\^JfHmHphq sHh3LhXB*mHphsH h3LhXhZchX0J5B*phj5h3LhXB*Uphj(h3LhXB*UphhZchX5B*phh3LhXB*phjh3LhXB*Uphjh3LhXB*Uph|bdfh́z$X$If`Xa$gdX $X`Xa$gdXQkdI$$If<$  634<` ap ytX$X<x$If[$\$`Xa$gdXnʁ́΁"$24`bz|xz Ƚvvivh3LhX0JB*ph33jh3LhXB*UphhXB*mHphsHh3LhX0J6B*]phh3LhX6B*]phh3LhX0JB*phh3LhXB*ph h3LhX'h3LhX5B*OJQJ\^Jph8h3LhX5B*OJQJ\^JfHphq )́΁.B\X$Xdd$If[$\$`Xa$gdXQkdI$$If<$  634<` ap ytXJlt@  ТHlڣPXdd$If[$\$`XgdX$Xdd$If[$\$`Xa$gdX֥  $X`Xa$gdX $X`Xa$gdXQkdJ$$If<$  634<` ap ytXXdd$If[$\$`XgdX hFhXB*mHphsHh3LhXB*mHphsH h3LhX,1h. A!"R#n$n% $$If!vh5%#v%:V <  6,534<` p ytX$IfK$L${!vh5d 5 #vd #v :V Y65d 5 /  /  / 22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 /  /  / / / /  22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 /  /  / / / /  22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 /  /  / / /  22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 / /  /  / / /  22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 /  /  / / /  22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 /  /  / / / /  22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 /  /  / / / /  22 l4 alytXT$IfK$L${!vh5d 5 #vd #v :V 65d 5 /  / / / /  22 l4 alytXTDd`V  S 2Aimage022bje1=ÐJF\ n>e1=ÐJPNG  IHDR3tEXtSoftwareMicrosoft Office5q`PLTE tRNS@f pHYs@@bCc[ cmPPJCmp0712Hs)IDATx^]v* }?ƶXDDi{%Apo׿õ&Y"\$ L*s 5r*PZBUԵ8BH$Vx.k1@IVO'r}\$ h2^/h%/#Py! [Kbe3I`LBXÃb䐚ACFPeJk !5A{~n 0 +c栲Q<#h>ZSZzXɥ;؁Ԉ.CPE>?1cƁ{Wdv$jbAE45cRyv:w @cLdc4 =tKڙ^%y6dPyrƝixwA UAPpQA=heM3. jL. AL[BA3.: ZbteG͗y#[m/CZ\ҾDqCCUbRǓXqPA%&JUo6Ao^ _& 8Oi_Rt4#݆N>Sgg 6f*WD#葇|$HH^5D$ԧrYPQjq$xN/Yz!m ՁH-A9fI h9 dN'ٲƑ71q]*&ʁ20aDT-.-P%edJ̼$`da{XH g@bx -lo$XYڬ fq\5w0"V ٍ"Q Gk(TD?2*R*\1[@'y !&k եUD%*E)+•ECLJl۩DP*$^^!Yk9&2bjtFs1s萓#L@RsL]\x[$P*LN^ EBa-LWNBX$b c\$0ipBG \)Lf_̞2> }s筞 6x$EW[SA3fkB WOƤ=ydO{F&OTgt +ڲ"IibYޱ4MEpxxo֛|g#8:*(o.6^i?75蔠}lCBǦGO"AhJFᅆnnЀT*n A1r]퐉(NehcwvnZ( TöOpWv T]miWv Ta'+J;*᮶+J;*հpW[j }-J5lwEi`@>ՖvEi`@}4crjKrE:7z]s.AOA -57x:\"o7x:\"o7x:\"o%:6D=+o lσ2 2'nB}*б#(KJ |ӛr;o6/~%;L4Z B~7+x|كGT;]ANI܌$)[\g]h%T)*K'@U5=d|q2}AX)OFtҀ+A\oT|?|?tp-N0QP6>3Deb }c)4ޚkh5Pt& HHGIi) { :H_.,Jt`q T8@ǁ V..,Jt`q T8@ǁ V..,JE~-b wDM8ύ (rs 8w/*(rs 8w/*(rs 8w/*(rs 8w/*(ŋNVۅH[h3VVm (A`jXslBИX$&B (ELD͠kX$8 l?lih蓣oJ,xg*65lE[ï(M@iUP+ek&EӲ1qה ݨ6 y ?}^nkU L"d蠃aoABA{9l y421)7za? 2Z"A pa1#iAP4@,>^=Զ<,w-w[U[NZ,Vqk68>$}ITi0 u ZYhOۃ_eo >ÁYqb 8أ#3UjO/n(l*V_!)SEb%2ݤެ*(Us_',^ *G,[ j bO)I LoT4DY)d$HxH#Lry*3YAmyW vt F>Qu RM/'Q1!} ⣨1y];_~"Hfو3.eZ5-W9@TD.uNj&=EbREw\lhJYXghNSvE1PKp H(G \55&7{|f>تGcBѧ!r|Ar>T(?jWڭ|,ޗ rW݇'܆çQM+曆$`ȩ}F9`zBZ`S>kT NPl\!R΋t74q $BŊ28AQTLܻP:+,b ʌ?Y 2  +sTH,o1`a2'¬ -$b O,iu %[ T GL :6>[p_V Di~`.o@^@؜$9 }ۿ5),syKȂjYA_ М,5ř1%9Hl]̈(|pYzBG*sum Rt6!n qNWB '19;59HdA*brҤ#nsy^v:!PT_Z$ټ!grSlbY2G ׭lش;܈s]~Kt>MVC ;Rԉ~ h@PObE>>ʥ@";. m:!Yu_AG-0=$]ȔGweMd@IiNC_lLޟQJ[V6TPlg&"b#K s:`'n+(2s8%ٖ@<=7SvR<&hg-oS*?+7 fZ(A@0S³[!4ΕZk(zeqybI#$`Z.8Fs2@ܳKSg^TPڥHvWH} sREh Tr=u,j`8 _ /!yOV@Gt$P )n2ɤ/S#^OgdyQW(UޱHkjA$|p >S_]0Y@ knTƔ .S΅ ߂S|&ʛHtЩXijL^A.TRnȄr \(JꙨ"wlxt@pLVq  ,s7 qiY)"ؖ MS?ahӮ =6lte}7i |PxSCcp!20, ^ùX$x0,sQ jVV{\\*H9Ȍͳ b%!fTee_*QA҃貵F֎Y0zm9$7N ` /c06YyIENDB`' Dd` V  S 2Aimage026b} 0F9e^OgY (\ nQ 0F9e^OgPNG  IHDRtEXtSoftwareMicrosoft Office5q`PLTE tRNS@f pHYs@@bCc[ cmPPJCmp0712Hs ?oKm@5{[> m|[Ž-tК>Gy[Ž-tXޖ:hMĊr>놐Z-S //1u% l/(Luf ?ǟp{s ۇw2Gߊ% øq5>$ 4@,G L_ 'dL4pe,982HXb$.Ec Ir"AZBSWR?0w tj$W>iW 5D(tD"Pl6dHJ&1jdOMIKD8 $@XSK(l:0qݴɠ\FADbkyجF{6 Mm~պy-}5JRkѭA@mHF5eǠ ?K|D>ޖۀjX- 'ao-Z@rO[h=! P{ l!{B@B$x@cG/}]AMCmAhs6@39A@9E9k30@W[mWq艦Ar@QP$d:34@P $ 9Y]5C d`6 fwK1)ΟGy~^(#Iu}7Dwk;M-x8(:fQu( yQa"/1< d ='2}]uW9UW٫ssK6(DREl^uǖZi .۔apJa!:4a6a̗/L]Az-+]Ћ:(S+mkR'˫lqJ2͌\a~?4Ye}=oe|3ʼnEC6jsC Bl'cs*} !z~`ݛAp9;`Z7KAN;Z 9-M~m:{%7&ޭ@Ann& ]禄܃ɺ BO(KH_lsqAWS㛦xlin í[ݻ b 5U.Y;h P?|Ƶ V5+zƟTptk.%eNqT:s~$H7yDg@Gp͔ 붃xu'(y泊' DGɫ|8fêU#%Wjf@$נ0ɔ]$@4#ZbB8̖}wPx{D/Iͅuf5~g kyY3m1| f@` $7Kňa\4#Hu " S$*Pa%~7wBwH4;h,+-wxYϥ:Ȋ۽۰ b< 7j-moͳ۰VeuFOw"'SZ&Ckb7,z'0\VqG慸m7Ya+m@4`nR棐(O9ŝ=g[ \3ꃃk3-AgpAgጠZ猠z pFY}pp-sFYu8#>89 1 A6Ȓ #&IYt$ B K6$AZdI$Ak, :b!hm%A@GL  $hIAm1I6Ȓ #&u"G 5LPU* a@ t*H :#Tg7X>Z9멛$(8$!`J**8nԧV̒ғ|UOm7.J-8Z%~|7 Kk.Jꗃ7O5?I?{ek䝜6`.+rJ@5;YDӫրj54u{UɮWo/@{ [!Az$A/H \Ӽ{sIGA#( [u5ō7[ҳl݊O$79ӚnZzwq[{i cwA׺Tyyp7ٻw,6HPڠYCP>[w J,~/]")+S)>Sn'47؟ ǫIgɯ,X.D ^IP6$m:jy}$*h0!&SUPTO___P`θhOcۦ9JPB>;pjKSd琾TPv$ڜa}_*:o[١__}R ,4'MWJ˽%('.5nCx IPK# &V 55Y)TmҩAm- DWFW.m5U>!=Lʷ*բS%ЧѯJ1t)6.Ϻګ/Z֩9wz]Y+qTcがDr ;Jmm5 A_*0DW-7$hf LKues7 +h9V:r PFP8,Wqf lq#Pō,g%[lq#(!(93[l@KC5 CjwۮAM/ ;DPB" Iϻ $G { HPp "A+G { HPp簃#T%Ɔ4;=h{i4  "A# L7 Et퍦I$(8J$ 0 36hz.<>r ~T|g*m(3|b%6wWlв1lRB+(m4FMR6z4sj6.[mm2j"ABY [#A0dBj Jj6.[m$sG[Aj#A$h4- msV+ A h-ˣUzq|i} JJ8KAÑ O$˞t+ rQpݭV4Ư $JT4 }<=忟RA ,,ҏM&^0 ڂ-fUA>oY6&H9}TPVeoY6 n@Sm LfقC'c!\`fnl`_LKPgwKPd71aJDa0]}M "[ê<{b!SanǬ(]-|Y43TqZSLF{ƣǥKͣ%SFmGw.~`^**TSZ̶Hoq] jFm!(53 4JwqWPj#!yg1t"CQ:˗b?ےR]$܅~Shs>6A]EBV5=Jj &o/Q <+hܹ+gA^QQyD&0LgP <+h"V.I:\TE4j@YA _ Հʳ B9isZEl>̚gؖ|׵@HPp "A+G { HPp "A+G { dOUх׫u snaMNj `9EG DtV+ Qn>P} M/=yl\ӈ::Ծn9ltbL*03M}(z__@qS-m?8fjf]'A" @2 )^⬠I ZF-BQILͬ+5lqYR$-#9sF8qxb6;سNiu'tݠA1,~X1H%Dk(RNN@A%JrՌk-(5t *H UQ"WW*nUuN~P&]?KЯ]+:G[~K+w~fx֮1w<)}xxZ$ԕAE h|T"=/.RK]$T t7uoӟ֜\6wI^2k#߸W` `PA+\tZHqPg9hwg,'4g- " @2$脀ezPILͬ+5✃&I ZF;jD'35#[`:3# D"@#υIENDB`$$If!vh5%#v%:V <  6,534<` p ytX$$If!vh5%#v%:V <  6,534<` p ytX$$If!vh5%#v%:V <  6,534<` p ytXB`B X1KG=K9CJ_HaJmH,sH,tHBA@B A=>2=>9 H@8DB 0170F0Xi@X 1KG=0O B01;8F04 l4a .k. 5B A?8A:0lR`l XA=>2=>9 B5:AB A >BABC?>< 2$`a$ CJ mHsHV^`V X 1KG=K9 (251)dd[$\$B*mHph333sHDU`D X 8?5@AAK;:07>*B*S*Y(ph3,W`!, X!B@>3895\*o1* X review-h5BoAB Xapple-converted-space6oR6 Xa8dd[$\$mHsH6ob6 Xa7dd[$\$mHsH6or6 Xa6dd[$\$mHsH6o6 Xa5dd[$\$mHsH@@HIOl. p K  / E f ? z. yriTUV=/"utu    1 G H Y q r !!t!#%/&v&'b))))a**+,8-------./ 0T0001I111>2?33&5@5T555567748~889~:;=>E>b>>>>>X????? @:@;@<@=@>@?@B@000 0 0 0000000000 0 0 0 0 0 0 0 0 0 0 0A] 0|uA] 0|uA] 0|u@] 0uA] 0}u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@0u @0u @0u@^ 0u@^ 0u@^ 0u@^ 0u@0u@0u@0u@0u@0u@0u@0u@0u@0u@.0u@.0u@/0u@0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u @0u@0u@0u@00u@10u@0u@0u@00u@10u@10u@00u@10u@0u@0u@00u@10u @0u @0u@0u@0u @0u 0000000000000000000000000000000000000000000 0 000002/Ayn%(+.UW[78=F o~ku|~<=./!"tu s     0 1 F H X Y p r !!s!t!##%v&''a)*++,---..//0 0S0T0000011H1I11111=2>2>3?333%5&5?5@5S5T55555556677773848}8~88899}:~:;;==>>D>E>a>b>>>>>>>>>W?X????????? @ @9@B@HIO ? ,, @?@B@qC,"YUC V^^`CJOJQJo(^`CJOJQJo(pp^p`CJOJQJo(@ @ ^@ `CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(PP^P`CJOJQJo(^`CJOJQJo(^`o(.pp^p`CJOJQJo(@ @ ^@ `CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(PP^P`CJOJQJo(^`CJOJQJo(^`CJOJQJo(pp^p`CJOJQJo(@ @ ^@ `CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(^`CJOJQJo(PP^P`CJOJQJo("YUqCC VVxlUFX)TUV    1 G H Y q r !!------:@;@?@B@A)J@HH/HH @@pphUnknownG:Ax Times New Roman5Symbol3& :Cx Arial;Wingdings"qh:: 6 t 6 t!n24 @ @ 2qHP?X2 Telman 0manovi.telman   Oh+'0`   ( 4@HPXTelman İmanovNormal i.telman2Microsoft Office Word@@t@@t@ 6՜.+,D՜.+,8 hp   MoBIL GROUPt  @'    8@ _PID_HLINKSA/http://abc.vvsu.ru/Books/Mezshd_2/page0024.asp_ftn1`u Chttp://www.grandars.ru/student/marketing/marketingovaya-sreda.htmlJhttp://www.grandars.ru/student/marketing/marketingovye-issledovaniya.htmlBQQhttp://www.grandars.ru/student/ekonomicheskaya-teoriya/spros-i-predlozhenie.htmlB:http://www.grandars.ru/student/marketing/demarketing.html  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\^_`abcdefghijklmnopqrstuvwxyz{|}~Root Entry F@`@Data ]J1Table2WordDocument.SummaryInformation(DocumentSummaryInformation8CompObjq  F Microsoft Office Word MSWordDocWord.Document.89q